#qr code analytics

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QR codes are everywhere now — on posters, menus, product boxes, and ads. They’re an easy way to move someone from the offline world straight to your website with a quick scan.

But here’s the part a lot of people overlook: Are your QR codes actually working? Tracking your scans is the only way to know.

This guide breaks down how QR code analytics work, what kind of data you can collect, and how to set everything up using dynamic QR codes from generate-qr-code.com.

Why QR Code Tracking Matters

Tracking tells you how people interact with your campaigns. It gives you real, useful insights like:

• How many people scanned your code • Where those scans came from • Which devices were used • What time of day people engage most

Without tracking, you’re guessing. With the right data, you can actually improve your marketing decisions — and your results.

Static vs. Dynamic QR Codes (and Why It Matters)

A traditional static QR code can’t track anything. Once created, it’s locked. It works fine for simple, permanent links… but that’s it.

A dynamic QR code is different. It uses a short redirect link that lets you:

Track scans

Update the link anytime

Analyze performance

Reuse the same QR code for future campaigns

You can create both types at generate-qr-code.com, but dynamic codes are the ones with analytics.

What You Can Track with Dynamic QR Codes

Dynamic QR codes can show you a surprising amount of useful data. Here’s what you can usually see:

1. Total scans How many times people scanned your code overall.

2. Unique scans How many different people scanned it (not including repeats).

3. Locations Which cities or regions your scans come from.

4. Devices iPhone, Android, desktop — helpful when optimizing landing pages.

5. Date and time Know when people are most active.

All of this happens automatically after you generate a dynamic QR code and log in to your dashboard.

How QR Code Analytics Work (Simple Explanation)

When someone scans a dynamic QR code, it briefly runs through a tracking link before sending the user to your destination page.

It’s fast — a fraction of a second — but that moment captures valuable non-personal data like device type and location.

The user doesn’t see anything different. You just get the analytics behind the scenes.

Tips for Better QR Code Tracking

Here are some easy ways to get more meaningful data:

• Name each QR code clearly Example: “Poster-Campaign-Jan2025” or “Restaurant-Menu-Lunch.”

• A/B test placements Put the same QR code on two different designs or locations — see which one gets more scans.

• Watch scan trends over time Spikes often match marketing activity: emails, ads, events, etc.

• Use UTM links If you want deeper tracking inside Google Analytics or other tools, add UTM parameters to the URL before generating your QR.

• Update your link when needed Instead of generating new codes, simply update dynamic QR destinations.

Real Examples of QR Code Analytics in Action

Restaurants track menu scans to understand busy times.

Retail shops test where in a store people scan most.

Event organizers use QR codes to see which areas or posters attract the most attendees.

Startups use scan data to test market demand in different regions.

Once you start tracking, patterns appear — and that’s where the insights come from.

Which QR Code Should You Use?

If you need a permanent link, a static QR code is fine.

But if you want flexibility, updates, and data you can actually act on, then a dynamic QR code is the better choice every time.

You can create both kinds easily at generate-qr-code.com — just sign up or log in before downloading if you want analytics.

Final Thoughts

QR codes are only as powerful as the data behind them. Tracking performance helps you understand your audience, plan smarter campaigns, and get better results from every scan.

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Hipscan has just made managing your QR code campaign even easier by providing sophisticated analytics that can be accessed from your Hipscan profile.  Automatically implemented and easy to interpret, these analytics will provide you with useful information about who your Hipscan is reaching.

Now your able to measure your campaigns and see how they influence users in the real world.  Additionally, when you setup the Hipscan profiles, you will also get Facebook/Twitter click through information!

Upon generating your Hipscan you'll gain access to your full Hipscan homepage, from which you can change what your Hipscan launches, change its color and size or select options for promoting your Hipscan.  Once your Hipscan has been successfully scanned by someone you'll gain access to the new analytics feature.  Clicking on the analytics link will direct you to a page that reports unique, total and most recent visits; website, Twitter and Facebook clicks; phone manufacturer, network provider, country and state or region of origin and a map representing the places from which your Hipscan has been accessed.  These straightforward analytics provide a dedicated set of information that makes it easy to keep track of how much traffic your Hipscan is generating.

Additionally, you'll now notice the SMS notification feature, allowing you to be informed immediately whenever your Hipscan has been scanned by someone.  Compatible with any 10 digit number on almost fifty carriers throughout the world, this new analytic feature means you can always stay in the know about your Hipscan-powered QR campaign.  Always working to provide the easiest, most useful tools for your campaign, Hipscan is the only full-service QR company to offer this convenient feature.  Try it out today by logging in or creating a new Hipscan and see how our new analytic features can help you manage your campaign.

And as you already know - poised to be the leader in QR codes and QR code marketing - Hipscan is available to users completely - FREE!