San Francisco — Shares of Levi Strauss & Co. surged Friday after the denim giant posted second-quarter results that beat Wall Street expectations and raised its outlook for the rest of the year.

The company reported second-quarter revenue of $1.4–$1.45 billion, up 6% from a year ago and ahead of analyst forecasts. Adjusted earnings per share came in at $0.22, also topping estimates and marking a 37% increase over the same period last year. Net income climbed to $67–$89 million, a sharp improvement from $18–$65 million in the prior year.

Levi Strauss credited the gains to strong direct-to-consumer sales, which jumped 11% and now make up more than half of total revenue. The company also saw growth in its wholesale business and double-digit revenue gains in Europe, helping to offset flat results in Asia.

The upbeat report sent Levi Strauss shares up as much as 7% in premarket trading. The stock is now up more than 13% this month.

Citing the strong results, Levi Strauss raised its full-year forecast. The company now expects revenue to grow 1%–2% in 2025, reversing an earlier prediction of a slight decline. Adjusted earnings per share are projected at $1.25–$1.30, above previous guidance and analyst expectations.

CEO Michelle Gass said the results reflect “broad-based strength across the board” and signal that the company’s strategy to become a leading denim lifestyle brand and direct-to-consumer retailer is paying off.

Levi Strauss also pointed to product innovation and a sharpened focus on its core Levi’s brand as key drivers behind the improved outlook.