week 3 prompt 1
Pick a concept from the chapter 14 reading on cross cultural communication and PR that you have seen exemplified during our time here so far. Perhaps at a cafe you’ve witnessed differences in how space is used (Proxemics). Maybe on a weekend trip you’ve seen ways that people from some countries view time differently than we tend to (Chronemics). Or perhaps you have seen a really clever ad that bridges cultural/linguistic boundaries. Post a photo or video, and explain how it illustrates the concept you choose.
Among the many differences between American and German cultures is out attitude towards food and drink. According to Guth, “For many public relations practitioners, cuisine is the reward for mastering the subtleties of cross cultural communication” (Guth, 434). I have included a picture of McDonalds as a sort of connection between the two cultures, but from here the attitudes change drastically. The German diet is typically full of very heavy and hearty foods designed to fill you up and make you “fat and happy”, while in America the current trend is healthy, vegan, and light food options. In Germany, a typical snack is something like bratwurst or currywurst, which in my experience are always served with fries and mayo; all of which are not super healthy options. (The entire thing is kind of ironic because the level of obesity in America far surpasses that of any other country when our focus is on healthy foods). Although the contents of our diets are extremely different, the real difference comes with portion size, and the manner in which our food is served.
In America, everything is gigantic, while in Germany the opposite is true. When I visited McDonalds I ordered an chicken sandwich meal where I received my sandwich, fries, and a drink. Typically, at an American McDonalds the sheer amount of french fries that comes with a meal is enough to feed two people, but in Germany the fries that came with a meal are equivalent to the American size small, the perfect amount to supplement the meal. This remains pretty standard when it comes to sizing of food and drinks in Germany, everything is much smaller/ promotional to what we should actually be eating. When I go to a restaurant I don’t feel like I need to take a to-go box every-time I have a meal. `
Another trend I have noticed is the fact that in Germany, ice is not typically included in drinks unless you order a cocktail. This is a huge contrast to America because most of the times when you order a drink half of it is actually ice. Maybe this is why we offer free refills, and they don’t? When I ordered my drink at McDonalds I expected a super cold and refreshing cola with a bunch of crunchy ice at the bottom, but the ice in my drink melted before I could even finish my drink.
Another slight cultural difference is that here in Germany you have to pay for every single thing you want, this includes water and condiments. Although it doesn’t seem like a big thing it is definitely something I have noticed. In America if we go to Chickfila and ask for fifteen ranches, twelve water refills, and a couple of mints it will not cost us a thing, but here in Germany I am pretty sure I would have to take out a small loan to have more than two bottles of water at dinner.
The final difference comes to the service of the food in Germany. In America, it is essentially a requirement for customers to tip wait staff, even if they have done a terrible job. In Germany and other places in Europe it is completely fine to tip .5 euro, or nothing at all. In fact it is considered rude to tip generously because they see it as an insult to their work.
