In a world where attention is fleeting and competition fierce, lead generation has become the lifeblood of every successful business. Whether you’re a startup seeking your first customers or an enterprise scaling globally, the ability to attract, qualify, and convert leads defines your growth trajectory. But today’s buyers are more informed, selective, and empowered than ever — demanding a smarter, more personalized approach. Welcome to the era of intelligent lead generation, where creativity meets data, and technology amplifies human connection. 1. Understanding Modern Lead Generation At its core, lead generation is about attracting the right people and guiding them toward your solution. But in 2025, it’s no longer just about collecting emails — it’s about building trust through value. Modern lead generation thrives on three pillars: Relevance: Understanding your audience’s pain points and addressing them directly. Timing: Reaching prospects when intent is highest. Personalization: Delivering tailored experiences that feel one-to-one, not one-to-many. 2. The Lead Generation Funnel: Awareness → Consideration → Decision Every successful campaign aligns content and engagement tactics with the buyer journey: Awareness Stage: Create educational, problem-solving content — blogs, videos, infographics, and social posts that attract attention. Consideration Stage: Nurture interest through case studies, ebinars, and comparison guides. Decision Stage: Offer demos, free trials, and ROI-focused proof points to drive conversions.

How B2B Content Consumption Predicts Purchase Intent

New research from NetLine’s 2022 State of B2B Content Consumption and Demand Report shows that B2B content consumption can be a strong predictor of purchase intent. In fact, the type of content a person consumes can even predict how soon they expect to make a purchase. With this information, B2B cannabis marketers can better manage their content investments to ensure they’re creating the right…

“Mobile users were more likely to purchase goods vs. desktop users after viewing branded content. Purchase intent among people using a mobile device reached 24%, vs. 19% of desktop users.”

When someone says something on social media that leads us to conclude they either 1) intend to buy a product/service in the future or 2) recently bought a product/service, we call that a Purchase Intent Mention, or PIM for short.

They are mentions of the brand/product with phrases indicating purchase intent... like “just got a”, “getting a new”, “bought”, etc

In other words, a PIM is even more important (and predictive) than social volume and social sentiment.

For LikeFolio, these are the holy grail.  They’re how we find the most solid of opportunities in the market, like this trade on Tesla, or this trend in GoPro.