Boss: No, it’s perfect. Just go with it.

Marketing: It’s a very marketable title.

Me: But it doesn’t represent what the book is about!

VP: Oh no one’s going to take this literally! It’s a great title.

Angry, Confused Customers: WTF? This isn’t the book I thought it was! I want my money back!

Boss: Why is everyone returning this book?

Marketing: Why are we getting such negative responses to our campaign?

VP: Why are the sales so bad?

Me: