Twitter for Prime Minister
It is silly to think that a social media platform could ever run for Prime Minister but who are you really voting for? In order for politicians to win over the votes they need an edge, a catch, and social media allows this. They can tweet, #hashtag and post just like you and me and all of a sudden you are liking their tweet, commenting on their post and you feel included, important even. This is how they win you over. ┬а
Who would you prefer to have over for dinner? American President Barak Obama or the Australian Prime Minister Tony Abbott? I know my answer, the man Obama. I guess you could say Obama is a likeable guy, and Tony Abbott, well, he isnтАЩt. Obama has 51.2 Million followers on Twitter, Tony Abbott a mere 395K. It is obvious I am not the only one who thinks Obama is the more likeable guy here. Despite this when it comes to sending a message via a social media platform Obama has it covered. Politicians know that when reaching out to a large audience there is no better way then posting a simple tweet or recording a message and posting to it via Youtube. It is with these social media platforms that politicians can reach out to the younger audience and somewhat relate to them on their level. We may not be up to date on the news but we sure are up to date with what is happening on Facebook. The belief has been that a YouTube presence is essential if a candidate wants to be noticed and admired by younger voters. So if I can give any advice to our future politicians they need to be a little more social media obsessed to make a difference. Lucky for future generations they wont have a choice in the matter as social media is now seen as a lifestyle, than just simple internet use.
Social media without a doubt has changed the nature of public debate, including claims that it has radically altered concepts such as audiences, news and journalism in ways that will have profound implications for society and democracy (Young 2010). Social media is not seen a positive leap for democracy and it's politicians. Despite the negative views on the matter it is not social media itself causing a disturbance but the user itself. Twitter is unable to Tweet without its Tweeter. For many politicians, the risk- averse nature of the profession, with gotcha moments lurking around every microphone, means that the benefit of engaging with social media- especially Twitter, where, as Sky NewsтАЩ John Kerrison advises, you need to imagine every one of your tweets written on the side of the Sydney Harbour Bridge- is a difficult concept to grasp. (Jericho 2012)
Jericho, G 2012, 'How many votes are there on Twitter?', in┬аThe Rise of the Fifth Estate, Scribe, Victoria, Australia.
Young, S 2010, 'News, political reporting and the internet', in┬аHow Australia Decides, Cambridge University Press, Victoria, Australia.