#psd email

Extend your business email campaign reach with PSD to HTML email conversion, a stellar approach to grow which has been adopted very seriously by many organizations.

It would be an understatement to say that responsive email template design is effective for the marketing campaign. Unlike a desktop, smartphones and tablets are in vogue, which is why over 80% users check their emails on handheld devices. As the result, progressively increasing number of emails are read on small screens including Android phones, iPhone, iPad, tablet, etc.

Every business runner wants to get brilliant results across the world and to make this dream come true, PSD to HTML email template conversion works best. Fortunately, the statistics depicted in the figure below indicate how important an HTML email design is to your business:

As per market research, nearly 65% users prefer to view image-oriented emails whereas only 35% consumers want text-based email newsletter. Simple PSD is just like a plain design but when it is converted into HTML email design template, it becomes an attention-grabbing piece of email marketing. Opt for an HTML email templates service provider to get an out-of-the-box email design that not only catches your reader’s eye but also gets messages and click-through-rate (CTR).

Steps to Convert PSD to HTML Email

Step #1: Create a PSD file

Open Photoshop software and start creating a new design for email. Be ensured that your design is of 1000px height and 800px width. Also, confirm whether or not that design has color mode as RGB.

Or, you can hire a designer to create PSD file of our business requirements as it demands expertise in Photoshop to create a well-designed PSD file.

Step#2: Slicing

Open the created PSD file and divide it into multiple images. Export all divided images from the PSD file.

Step #3: Write HTML Code

Create HTML code using web development tool. So many tools are out there to create, edit and manage HTML websites, and Adobe Dreamweaver is one of the best tools often used among PSD to HTML email conversion services provider. Avoid using CSS or DIV in your HTML code because emails services may not support the CSS code if it is a browser specific email design.

Rather creating boundaries for your users to open an email in a specific browser, let them view in the browser of their own choice. It means that your code must be written in a way that it will provide you cross-browser compatibility.

Step #4: Table

It’s time to create tables according to the PSD design you have for the responsive HTML email template conversion. The tables should be of fixed pixel width in order to provide a solid structure. Once done, add elements to it one by one. Also, don’t forget to a user a parameter “align=center” if you want your table to display in the center of email. For a good typography, define CSS font stack in the table cells and in the body content.

Think about inconsistent spacing in tables that most often found in emails. Does it look good? Obviously not, so to avoid it, add nested tables and enjoy spacing consistency across your email design.

Steps #5: Social Icons

Add social media icons to your email newsletter. Through a research, it has been clear that email newsletters with “share” button get 158% more CTR (click-through-rate) than those without having it. In fact, maximum CTR comes from Twitter, Google+, Facebook, Pinterest, Facebook, and LinkedIn. This needs an HTML copy of your email then HTML code for “share” button. In that way, users won’t require to visit an additional HTML page clicking on “share” or “tweet” button as they can share content from the same page.

Step #6: Contact Information

Yet another thing to include in an email template is an unsubscribe button so that if anybody not interested in your email can unsubscribe it. Furthermore, add your contact information to let readers know where this email belongs to.

Step #7: Retina-ready Images

If the image on your email template does not appear well, it may become a reason for readers to leave your email. Therefore, use sharp images that look great on all screens and browsers without disturbing pixels. High pixel images look twice in size but CSS plays a vital role to compress them and convert into the appropriate size. No doubt, it returns optimal results.

Important Things for PSD to HTML Developer to Recall

Only HTML code is not enough to make your email good, so use CSS along with, for an impressive design. It prevents your emails from being stripped out.

The border image tags must be set to “0”. For example border:0.

It is also a good practice to use spacing in images wherever possible.

Define padding as well as margin explicitly on paragraphs.

Conclusion: