#prwriting

Takeaway: If the other person doesn’t tell you and you don’t ask, guess whose ass is on the line? 

Throughout this semester, I have learned many skills that have improved my public relations writing skills and has helped to better prepare me for a potential future in this field. I have learned the proper formats, times, and target audiences for each genre that we learned about in class and I am better educated on how to create proper public relations materials. I also learned about what makes a story newsworthy and how important it is in public relations. I have also learned about the obligations and difficulties that can arise in this field and how to better combat them. Overall, this class has much better prepared me for a future career in public relations

After reviewing your comments I have found many of them to be helpful and overall helped to improve my Public Relations writing while taking this course. Two comments that you used in my drafts was making sure that the material is newsworthy and concise. After taking this course I now understand what makes a story newsworthy and why it needs to be concise as well. Newsworthy means that it is worth the audience's time to read your work and conciseness ensures that you keep the reader engaged and interested. You also commented on my organization in certain pieces of writing and recommended the inverted pyramid. I used the inverted pyramid in my press release to order my information from most to least important and it improved my press release writing drastically. Peer reviews also allowed me to use the tips I have learned in the class and pass them on to my classmates and help improve their work. These peer reviews also provided me with peer feedback to improve my public relations writing as well and it allowed me to gain insight that I might not have gotten otherwise.

I would use a newsletter when my target audience is in need of more information and has more time to read and process my writing. Newsletters tend to be more informative and longer than a Media Advisory. I would use a media advisory in a situation where my target audience needs a quick summary of an event and does not have much time to focus on my writing. A media advisory has the benefit of summarizing quickly before your target audience loses focus but it includes less information. A newsletter is longer and can cause your target audience to lose focus but it includes more detail. My target audience would be college aged young adults for a media advisory and middle aged people for newsletters.

After learning more about Media advisory, I feel more prepared to write a proper media advisory. I have learned that a good way to write a media advisory is by answering the questions what, who, when, where and why. This helps our target audience get the full details of our media advisory. However, it can be difficult to capture the reader's attention by only using these questions. We must ensure that our answers are newsworthy and informative in order to draw the reader in. It can also be difficult to fit all the information you need on one page, but we can overcome this through peer review because it helps to receive feedback from others and make changes accordingly.

One scenario in which you might use a press release could be to announce an important upcoming event for your company. The desired outcome of using this genre is to create attention among the companies target audiences and attract them to attend the event and further interact with your company/business. Secondary target audiences could be tourists or younger people who are not familiar with your given company/organization. The goal of a press release is to get as many people as possible interested in what your company has to offer.

Personally, I really like peer review because it is a great way to gain constructive feedback from peers within your class and improve your work. I have conducted multiple peer reviews in both college and high school throughout my years in school. The peer review process provokes classmates/colleagues to give each other constructive criticism and provides different points of view that the original writer might not have thought of at first. I learned that I must be honest and respectful of others work when peer reviewing in order to make the peer review process as beneficial as possible.

My writing process is very short and I often do not brainstorm much and start my writing process without much prior thought. I hope that throughout the duration of the semester I am able to learn how to properly plan and execute my writing process. I hope that it will help me manage my time better and improve my writing efficiency throughout the writing process. I have learned about how I must consider the multiple styles and formats involved in PR writing (professional/persuasive, tone, target audience, purpose, etc.). It is important to understand the multiple components of PR writing and plan the writing process around it because it allows you to produce higher quality writing material in the real world. It is best to create a writing process based on the situation your business or client is in and what is required in order to make the best strategic decision that will benefit a business relationship between two entities. I also know that having a proper writing process will improve not only my work as a whole, but it will also allow more to be more productive in terms of time.