#prvote

The Donald Trump PR team came up with the best strategy to get their candidate back on the right track. They realized that they needed to give him a total makeover in person and online. Recently he has done so much to discredit himself and his comments from the past are coming back to haunt him. It was a good PR idea to give him a Twitter cleanse and makeover. He also needs to watch more closely what he says to the public if he is serious about going into politics.

               Image and exposure are everything. Despite the fact that SONY lacks both of these currently, I believe that with the help of this group’s PR skills, SONY could move into a position of power and be one of the technological forerunners of the digital age.

I voted for the "On the Edge" agency for MBTA. This group started talking about the issues that mostly hit this company, and it came to the conclusion that MBTA was dying due to its financial related problems, not having sufficient money to fix it and losing millions of dollars every year. Then they started talking about the strategy, and that's the reason I chose this group. They exposed in a clear, efficient and original way, giving the impression that they knew exactly what they were doing. The idea was really original: having different trains sponsoring different brands (Dunkin' Doughnuts ect.) so that the company could gain more money and fix all of its problems. At first it seemed a bit stupid, but meditating over it, I think that in the future, something like that could happen, since our modern society is so close and stuck to advertising and sponsors. Finally another reason why I chose this group, was for its originality: a different, new and modern idea.

I think the company that countered their crisis in the best way is Sony Pictures. Not only did they give a good explanation of what happened, they also turned the crisis into an opportunity to brand themselves. In the modern world, information safety is an issue often overlooked by individuals using digital technology. Instead of focusing on the flaws of their employees, Sony’s PR made information safety an issue of everyone. I’m not sure “selling firewalls” works in real life, but I value their goal of turning the situation around. 

The Boston Transit PR team responded with numerous effective strategies and solutions that addressed every issue that needed to be addressed. They came up with several ways to increase revenue for the Boston Transit (fare increases, increased ad space) that would help prevent the issue of Transit breakdowns in the future, as well as make the Transit more comfortable. This approach would essentially rebrand and recreate the Transit, so that people could once again put their trust back into the system. They attempted to change the general public’s view and opinion of the Boston Transit through an apology speech and slogans promoting the Transit, therefore dealing with the issue head-on. They identified the prevalent issues, researched effectively, developed incredibly comprehensive strategies that would have put my trust back into the Transit had I personally lost all faith in the system.

The PR team I would vote for is the PR team for the Boston subway. The reason for that is because they mentioned the specific problems the subway had this winter and how they would go about solving them. They also sounded very confident, which is important for a PR team. The main problem they talked about was that the subway basically stopped working. What I loved was that they said that the MBTA should issue a formal apology, as that would show that they recognized the unfortunate problem that occurred and that they would take full responsibility for the damage that the problem had done, something that I, as someone who rides the subway, would appreciate.

I think that the Facundos group (Uber) did a very good job on their presentation. I liked their presentation because it was presented differently and it was intriguing. All of the characters had important questions and the results or answers were informative and helpful for the people, who desire these answers. Overall, I think that their reaction and plans to the issues of Uber were well thought out and the group was able to spread a message that gave others a feeling of security and a sense of safeness.

This group tackled the issues presented by the Sony emails leaked. They dressed LGBT issues, and other racist remarks made in them through their involvement in philanthropic issues that supported these causes. I felt that they addresses the issues created and were up front about them. This made the company more likeable as they also promised that they would involve more diverse characters in future movies. They also mentioned solving the privacy issue for the company and public by introducing a new program that increments the privacy on every computer. They appealed to public concern, stood up for their mistakes, and offered plausible solutions.