RADICAL IDEA ON PACKAGING FOOD 

The production process of food – as well as the commonly used practices of packing and marketing food products – involve a serious problem: customers are enticed to perform wastefully and carelessly, causing enormous amounts of rubbish and thus putting a severe strain on our fragile environment. Thus this project aims at supporting responsible customers when purchasing food to enable them to act with respect and sustainability when it comes to buying food. The design objects resulting from my project-work could not only provide an opportunity of rethinking the whole process of consuming but may also contribute to the global efforts.