How to Rent Your Property for Higher Return: Insider Tips from Dublin’s Top Letting Agents
In a competitive rental market like Dublin, savvy landlords are asking one key question: How do I let my property for more? The answer lies in combining strong preparation with strategic pricing and marketing—while ensuring compliance with Ireland’s rental laws.
Here, we unpack insider techniques from experienced letting agents in Dublin to help you maximise your rental return without overstepping regulations.
How Do I Prepare My Property to Command a Higher Rent?
To rent your property for a higher price, start by making it as appealing as possible through thoughtful presentation, cleanliness, and minor upgrades.
How Can I Improve My Property’s Kerb Appeal?
First impressions matter. Ensure the front garden is tidy, pathways are swept, and the front door looks fresh—a quick coat of paint can work wonders. Clean windows and lighting can make the entrance more inviting.
Why Is Deep Cleaning and Decluttering Essential?
A spotless property indicates good maintenance and invites confidence from potential tenants. Professional cleaning of carpets, windows, and bathrooms adds polish. Remove excess furniture and personal items to create a sense of space.
What Smart Upgrades Should I Consider?
Replace old taps, update cabinet handles, and paint walls in neutral tones. Investing in energy-efficient appliances or LED lighting not only appeals to eco-conscious tenants but can justify a higher asking rent.
Should I Offer My Property Furnished?
Furnished rentals often attract professionals and corporate tenants willing to pay more for convenience. Include modern, tasteful furnishings that add value, not clutter.
In summary, thorough preparation lays the foundation for premium rental returns. A well-presented, clean, and modernised space attracts better tenants and justifies a higher asking price.
How Should I Price My Rental Property for Maximum Interest?
To rent faster and for more, use market research to price your property strategically—ideally slightly below average to attract multiple bids.
1. Where Can I Find Accurate Market Rent Data?
Compare similar listings in your area on Daft.ie and MyHome.ie. Check number of bedrooms, location, finish, and local amenities to benchmark your asking price accurately.
2. What Is Strategic Pricing and Why Does It Work?
Launch at a competitive price point just below the average market rate to generate interest. This often leads to more enquiries and may spark bidding that exceeds your guide price.
3. When Should I Adjust the Asking Price?
Stay flexible. If you don’t receive traction within the first 10 days, adjust your price or refresh your ad with better photos or added features.
In summary, strategic pricing draws attention early and increases your chances of multiple offers. Being responsive to market feedback helps you stay competitive.
What Marketing Tactics Help Rent a Property for More?
The key to marketing your property successfully is presenting it at its best on as many platforms as possible.
Why Is Professional Photography So Important?
Use natural light, wide angles, and high-resolution images to show off your space. Highlight key areas like the kitchen, living room, and bathrooms.
How Do I Write a Compelling Property Description?
Mention unique selling points: garden access, secure parking, proximity to transport or schools. Use evocative language that helps tenants imagine living there.
Where Should I Advertise My Property?
List on Daft.ie and MyHome.ie, but also consider social media groups, local letting agents, and even virtual tours. The more exposure, the more demand.
What Type of Tenants Should I Target to Maximise Rent?
To earn more from your rental, target tenants who value quality and convenience—and are willing to pay for it.
1. Why Target Corporate and Relocation Tenants?
Professionals moving to Dublin for work often need short-notice, fully furnished rentals. These tenants prioritise location and amenities and tend to pay a premium for turnkey properties.
2. How Can I Appeal to Young Professionals?
Offering flexible leases, broadband-ready homes, or pet-friendly options can make your property stand out to this group.
3. What Features Should I Highlight to Attract Premium Tenants?
Mention energy ratings (BER), storage, secure access, or balcony space. These details help justify the rent and appeal to discerning tenants.
In summary, aligning your offering with tenant needs ensures a steady stream of interest. Targeting the right audience results in less vacancy and better income.
What Legal Steps Should I Take to Protect My Income?
Ensuring compliance with Irish rental law is essential for securing long-term, stress-free rental income.
What Are the Rules Around Rent Increases in Ireland?
Familiarise yourself with rules on rent pressure zones and how often you can raise the rent. Visit the Residential Tenancies Board (RTB) and Citizens Information for up-to-date guidance.
What Documentation Do I Need?
Have a written lease agreement, signed inventory, and a BER certificate ready. Include photo documentation of contents and condition before letting.
What Is the 6-Year Rental Rule?
In Ireland, after six years of continuous letting, rent increases must align with market rates and follow proper notification. Always serve rent increase notices correctly.
In summary, legal and financial preparedness ensures peace of mind and helps you avoid disputes. Staying compliant protects both your income and your reputation.
Other FAQs on Renting Property
Here are answers to some of the most frequently asked questions from landlords aiming to increase their rental returns:
What is the 2% rule for property?
It’s a general investment guideline suggesting the monthly rent should be 2% of the purchase price. It’s rarely achievable in Dublin but helps evaluate returns.
What adds the most value to a rental property?
Modern kitchens and bathrooms, energy-efficient upgrades, and location-based perks like parking or balconies tend to add the most value.
What is the 6-year rental rule?
In Ireland, landlords can increase rent every 12 months if justified, but after 6 years, additional limits apply unless the tenancy ends.
How much can a landlord increase rent by in Ireland?
In Rent Pressure Zones (RPZs), increases are capped at 2% annually or the rate of inflation—whichever is lower.
Looking to maximise your rental returns in Dublin or Naas?
Speak with Howley Souhan, local letting agents who understand what tenants want and how to position your property for premium results.
