#proofreadfail

Proofread Fail: Advertised offer was yesterday. Always proofread before publishing.#Good #Practice #Tip brought to you by Yours *TrulyJuly*. #GoodPractice #YoursTrulyJuly #HowTo #ContentMarketing #UserExperience #Proofread #ProofreadFail #Publishing #News #Writing #Advertising #Promotion #Offer #Deals #Specials

  Specific dates can make your content look outdated and easily lead to mishaps.   But when accurate time references are important like with promotions or offers, great care is needed to update content in time.   All too often I see advertising campaigns overrunning the expiry date of their offer: The newspaper is from 9th June 22, but the offer advertised was only valid the day before, on the…

#GoodPracticeTip: Always Proofread Your Developer. #Good #Practice #Tip brought to you by Yours *TrulyJuly*. #GoodPractice #YoursTrulyJuly #TechTuesday #HowTo #tech #digital #DigitalMarketing #OnlineMarketing #usability #UX #UserExperience #password #signup #Proofread #ProofreadFail

  Having worked for 20+ years in the media industry doing everything content, I have learned that it’s a good idea to proofread your Developer.    Every industry has its own specific jargon. Tech lingo is an extreme example, because developers do not only talk nerd amongst each other, they even talk to computers. And it is all too easy that some of that coding language seeps through to the end…

Good Practice Tip: Always Preview your Profile. #Good #Practice #Tip brought to you by Yours *TrulyJuly*. #GoodPracticeTip #YoursTrulyJuly #TechTuesday #Proofread #Preview #Profile #WYSIWYG #online #digital #usability #UX #UserExperience

  Even though WYSIWYG (What You See Is What You Get) has been around since 1974, some online editors still don’t show you what the end result looks like.  That’s why it’s important to preview your profile:  LinkedIn: Be careful how much of your title shows – BRA is cut off for BRAND.   Good thing the company name is listed right there on the profile to understand that ‘BRA’ stands for ‘BRAND’…

Always proofread: Advent Calendar quiz - should've chosen option 2 then. #Good #Practice #Advice brought to you by Yours *TrulyJuly*. #GoodPractice #YoursTrulyJuly #TechTuesday #tech #digital #DigitalMarketing #OnlineMarketing #Christmas #Advent

  Having grown up with lots of lovely Christmas traditions such as Nikolaus and the Advent Calendar, and with the coronavirus pandemic forcing everything online, I gave in to trying out the virtual Advent Calendar experience. TheSouthAfrican‘s Advent Calendar competition looked promising, but already Day 1 of the quiz presented me with a major proofread fail.   Why you always need to…

#Good #Practice #Tip: Avoid specific #time references in #static #copy. #GoodPractice Tip brought to you by Yours *TrulyJuly*. #Proofread #ProofreadFail

  In our time obsessed culture it is a habit to use specific dates.

But referring to fixed dates in marketing material can easily lead to mishaps.

  Dates are tricky: They can make you look up to date to the minute. And they can also make you look outdated very quickly.

  To prevent setting yourself up for outdated copy, it is best to avoid specific time references. Especially when writing static…