#project maybach

For over a century, Mercedes–Maybach has defined the boundaries of luxury experiences, and the limited edition Maybach by Virgil Abloh, a fully equipped Mercedes‑Maybach S‑Class S680 (WLTP combined fuel consumption: 14.3‑13.4 l/100 km | combined CO2 emissions: 326‑304 g/km)1 continues this tradition. Created by Mercedes‑Benz’ most specialized customization and craftmanship team in the manufacture in Sindelfingen – the vehicle exterior features the unique two-tone color combination created for Project MAYBACH. While the upper part of the vehicle is lacquered in a glossy obsidian black, the lower part, side flanks and special forged rims are painted in a sand hue.

The highest levels of craftsmanship continue into the vehicle's interior with an identical two-tone color scheme. The four-seat configuration, steering wheel, doors, lower dashboard and ceiling are lined in black and sand colored nappa leather, complete with sand colored décor trims and strips. The highpile floormats are black with a sand colored leather border and embroidered Mercedes‑Maybach logo. To enhance its monolithic appearance, the window frames are painted, and a special Mercedes-Maybach and Virgil Abloh logo is inscribed on the piano black middle of the center-console, rear cushions, head restraints and door sill panel.

Unique to the limited-edition S‑Class is a bespoke user interface, which presents the driver with an even more luxurious variation of the Maybach MBUX suite of cutting-edge technologies. Hand picked visual elements are used to enrich the digital content: from a home button with colored border and brand logo denoting the edition, to profile pictures decorated with luxurious fashion accessories. The result is an even more intuitive vehicle that exudes the limited edition’s distinctive style from exterior to interior. Every moment the driver spends on the road is elevated.

All customers will be given a special custom-made wooden box covered in sand colored nappa leather emblazoned with the Mercedes‑Maybach and Virgil Abloh logo. The gift box contains a 1/18 scale replica of the limited-edition car, the two car keys and a carabiner hook. In addition, a special car cover featuring the Mercedes‑Maybach and Virgil Abloh logo will be gifted to customers.

The capsule collection - also launching 5 April 2022 – has been designed by Virgil Abloh together with Off‑White™, in connection to the Project Maybach electric showcar. It comprises of sand colored vintage washed cotton t-shirts and half-brushed cotton fleece crewnecks and hoodies, as well as canvas baseball caps and racing gloves crafted in canvas, neoprene and suede, coated with a black spray effect and embroidered.