#project 4.5

[email protected]

What - media campaign, works across two touch points e.g. social media, posters SUICIDE PREVENTION

Who(client) - studied at BCU, Royal College of Art, Helen Hamlyn (social and global, healthcare, age and diversity)

Where - Derry/Londonderry NI

How - discover, define, develop, deliver (2 diamond diagram)

(influencing factors; support, identify, awareness)

Context - improve public awareness of identifying suicidal behaviour within the home, workplace or community

(suicide more common at night)

Who - history of substance abuse, physical disability or illness, losing someone close to suicide, over-exposed bullying behaviour, mental health condition, access to harmful means, relationship problems, previous suicide attempts

Why - the river is infamous for suicide; “Ready for the Foyle”creative and innovative ways to prevent suicide

isolation, anger, access to lethals, feel like a burden, drastic mood changes, common death talk, self-harm etclifeline -

08088088000

(Northern Ireland line)

When - 20/10/17 critical, 3/11/17 for finals designs

criteria: audience, message, tone of voice, research and why designed this way?

help loved ones identify suicidal actions and signpost the number

Branding: “Respect the Ocean”

— — — — — — — — —

REMEMBERABLE

Research

Audiences

support family who are bereavedat risksupportersgeneral awareness

nothing for children

- Edward’s Trusthigh suicide rate in Australia feeling blue / are you ok/ do you ant to talkdoesn’t have to be about water

glass half full, half empty

Prevention Website

competitors

Tone of Voice:

not suicide, delicate approach

Secondary Research

FAST

RUOK.org.au

CALM

Staying Alive

Samaritans Contact Line

Action

CALL TO ACTION

Talk to people

Signs to look out for

The Lifeline

educate others - reasons as to why

Imagery

thought provoking

photographs

illustrations

tiniest messages / composition

series of an image

Type

Message

Target Audience (Appeal)

Male Target Audience, unable to provide, debt, responsibility, ‘men’ bottling them up, family issues (jealously), trauma, medical situations, bullying, fear of failure, work pressure, divorce, domestic abuse, bereavement, survivor’s guilt, online shopping, toilet advertisement

Female Target Audience, beauty, divorce, domestic abuse, body shame, bullying, depression, bereavement, survivor’s guilt, miscarriage, teenage pregnancy,

Newspapers, Posters, Bulletin Boards, Bus (Stop), metro newspaper, ,YouTube, panels of the football pitch, digital bulletin, ASOS in the packaging, hyper-graphics

Ideas

Actual Presentation (man standing over the edge of the bridge; is he ok? is she ok?) Interactive?

Dark advert “Don’t litter the river”

11/10/17

What is Psychology?

The scientific study of the human mind and its functions, especially those affecting behaviour in a given context.

--- --- --- --- --- ---

-The Brain Anatomy-

Motor Area: control of voluntary muscles

Sensory Area: skin sensations (temperature, pressure, pain)

Frontal Lobe: movement, problem solving, (concentrating, thinking behaviour, personality, mood)

Broca’s Area: speech control

Temporal Lobe: hearing, language, memory

Brain Stem: consciousness, breathing, heart rate

Parietal Lobe: sensations, language, perception, body awareness, attention

Occipital Lobe: vision, perception

Wernicke’s Area: language comprehension

Cerebellum: posture, balance, coordination of movement

--- --- --- --- --- --- 

•How will the human mind react to your advertising campaign?

•How will your idea/message/outcome affect audience behaviour?

•Where and when is the best location (context) for your message?

(Found here: http://ritholtz.com/2016/09/cognitive-bias-codex/ ) 

1. What information/messages will people understand?

2. What graphic elements/images will people notice?

3. What typographic style will people be attracted to?

4. What emotional response do you/your client want?

Suicide Prevention - 11.10.17

[email protected]

What - media campaign, works across two touch points e.g. social media, posters SUICIDE PREVENTION

Who(client) - studied at BCU, Royal College of Art, Helen Hamlyn (social and global, healthcare, age and diversity)

Where - Derry/Londonderry NI

How - discover, define, develop, deliver (2 diamond diagram)

(influencing factors; support, identify, awareness)

Context - improve public awareness of identifying suicidal behaviour within the home, workplace or community

(suicide more common at night)

Who - history of substance abuse, physical disability or illness, losing someone close to suicide, over-exposed bullying behaviour, mental health condition, access to harmful means, relationship problems, previous suicide attempts

Why - the river is infamous for suicide; “Ready for the Foyle”creative and innovative ways to prevent suicide

isolation, anger, access to lethals, feel like a burden, drastic mood changes, common death talk, self-harm etclifeline -

08088088000

(Northern Ireland line)

When - 20/10/17 critical, 3/11/17 for finals designs

criteria: audience, message, tone of voice, research and why designed this way?

help loved ones identify suicidal actions and signpost the number

Branding: “Respect the Ocean”

— — — — — — — — —

REMEMBERABLE

Research

Audiences

support family who are bereavedat risksupportersgeneral awareness

nothing for children

- Edward’s Trusthigh suicide rate in Australia feeling blue / are you ok/ do you ant to talkdoesn’t have to be about water

glass half full, half empty

Prevention Website

competitors

Tone of Voice:

not suicide, delicate approach

Secondary Research

FAST

RUOK.org.au

CALM

Staying Alive

Samaritans Contact Line

Action

CALL TO ACTION

Talk to people

Signs to look out for

The Lifeline

educate others - reasons as to why

Imagery

thought provoking

photographs

illustrations

tiniest messages / composition

series of an image

Type

Message

Target Audience (Appeal)

Male Target Audience, unable to provide, debt, responsibility, ‘men’ bottling them up, family issues (jealously), trauma, medical situations, bullying, fear of failure, work pressure, divorce, domestic abuse, bereavement, survivor’s guilt, online shopping, toilet advertisement

Female Target Audience, beauty, divorce, domestic abuse, body shame, bullying, depression, bereavement, survivor’s guilt, miscarriage, teenage pregnancy,

Newspapers, Posters, Bulletin Boards, Bus (Stop), metro newspaper, ,YouTube, panels of the football pitch, digital bulletin, ASOS in the packaging, hyper-graphics

Ideas

Actual Presentation (man standing over the edge of the bridge; is he ok? is she ok?) Interactive?

Dark advert “Don’t litter the river”

Project 4.5 - Drawing as a tool for graphic thinking