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Progressive Disclosure - Three Examples
“An interaction design technique that helps maintain the focus of a user’s attention by reducing clutter, confusion, and cognitive workload. This improves usability by presenting the minimum info required for the task at hand.”
1. Lyft - Ride Request Page
2. Gmail - Searching for mail
3. Netflix - Home page
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Google has the functionality of a complicated Swiss Army knife, but the home page is our way of approaching it closed. It's simple, it's elegant, you can slip it in your pocket, but it's got the great doodad when you need it. A lot of our competitors are like a Swiss Army knife open -- and that can be intimidating and occasionally harmful.
Marisa Mayer
