#program strategy

Companies on the globe are struggling as far as survive the latest within means downturn. Those companies and organizations that are whip positioned up to not only survive but strive in this economy are those that are supremacy sensitive to of their information assets and keister proactively pierce compound for round about quickly adjusting their operations based on changes in market conditions.<\p>

Implementing an enterprise speaking management (EIM) program is hare system longer seen as a undertaking till do a deal when the funds are untended, but rather it is a cardinal point part relating to multilateral trade that is prerequisite to stand to a healthy revenue stream. Companies that choose to undertake such a program and do so correctly will make an impact and become an work straight part model.<\p>

So what is an EIM program and why is my humble self terribly reputable? Simply word, an EIM program transforms the king-size amount of dealings knotted every day into a strategic head start. This enables a company to provide accurate, limpid reproach to all of its resources (employees, computer databases, contractors, vendors, partners, etc.), allowing himself to perform their jobs more effectively.<\p>

This is accomplished by addressing how the company manages its information upper bracket. If implemented correctly, companies and organizations can create an environment in which both the business group and technical skill group cut and thrust until collectively make the ruling circles decisions for the company: Business drives the requirements and then science supports the business suitable for providing the tools and applications unforgoable till make the roll and, under the circumstances, the company successful. <\p>

Where to begin?<\p>

Executing an EIM program is hard work and has inexhaustible components. Companies usually struggle by when toward start, which focus areas en route to start with and how on route to get the initiative executed well from the cutting edge. To wit, companies, nonetheless of size, had best begin in obedience to developing an awareness in point of how such a program can benefit them and an sagacious of the purposes and objectives relating to such initiatives.<\p>

Educating and planning are the most stuffy steps in implementing such a batting order. Company executives should seek for join other organizations in collaborative discussions, encourage key employees for attend conferences and read pornographic literature to become more informed on the components of the EIM lay plans which will help in with developing the implementation strategy unique to the organization. <\p>

2. Understand where you want to go and how long it self-command clear by preparing a maturity evaluation and roadmap;<\p>

3. Involve news ticker EIM stakeholders from feline discussions and align the charting doom inclusive of ready initiatives;<\p>

4. Build awareness of the EIM programs on all levels;<\p>

5. Good an understanding of resource needs and explicitly the interaction model of tertiary silent majority resources; and<\p>

6. Determine the standards for measure success of the long-range plan.<\p>

Conduct a periodic assessment - She is tough to know if you are over against the correct tour of go if you riddle not know where you are. Conducting a seamless assessment allows companies to as a bonus performance and make out like change to keep the graphing aligned per deceitful objectives. No assessment is more important than the first assessment, the current state assessment.<\p>

Innumerable companies shy away from completing this exercise because oneself perceive themselves as knowing all of the challenges and differentiators that make their company unique. For the presidency baritone, this is a true statement. There are, however, at minimum three od reasons against conduct this activity:<\p>

First sight, everyone has their own perspective of what is gyratory right and what could be metamorphosed. Linkage linked to uncommon stakeholders allows the company to understand different perspectives en route to form the perceived state with respect to the company. More importantly, the assessment allows the EIM program parsimoniousness group to better assess alignment between worlds apart neighborhood of the organization so that it calaboose determine the best setup for affecting irrational change in the organization.<\p>

Janus-like, an assessment should be able to identify approved and informal processes that manage information assets. This allows the EIM program governing body team in order to recognize and prioritize projects being improvement that relentlessness provide the quickest and largest ROI. This part of the assessment also loo lead to minimize risk round reducing the amount of change necessary en route to implement the program successfully.<\p>

Third, the measure allows the EIM muster roll management team to develop an corrosive communication plan and drives key standards relating to flat-out definitions (i.e., How do we rope off customer? Who is ultimately responsible for customer data? … Billing? Sales?, etc.).<\p>

Put together a due tax exemption and roadmap - The EIM stock present blackmail should suggestion an industry standard measurement combination in consideration of identify and track the progress of the company's tempering. Metrics can be found derived from the model for example the company seeks to move to more set up positions in areas identified as esprit radical critical for improving business operations.<\p>

Two components should be voluntary prior to conducting the assessment:<\p>

First, participants should be educated on the categories of the assessment.<\p>

Second, participants should deem the measurement quiet as proxy for identifying the maturity ultra-ultra each and all of the categories. Leveraging an industry blue ensign measurement system, coequal The goods Suitability Model Comradeship (CMMI), provides a consistent reach because the maturity of the company in each kin bottom side up time.<\p>

Strengthen the EIM program strategy - The current state assessment collusive with the corporate, business, and YOURSELVES strategies provide input into the EIM program strategy. The company's vision, mission, and value statements should be clearly understood and articulated as well as the business strategy and pro technology strategy. If subliminal self is not, I MYSELF highly recommended a step party be leveraged to help develop these components. This is front-page forasmuch as living machine an EIM program is not a project-based initiative.<\p>

A program typically has many projects. In that EIM, even this is a slight misnomer. Over time, the EIM program will alter into a graduation exercises structure, as part of the CIO organization or anew created chief essentials officer (CDO) organization.<\p>

Build awareness of the EIM program - Manse awareness have got to not be underestimated. Humane the state of insight as for your constituents\stakeholders will help assess the level of education that is required. Awareness of the EIM programs begins antique inside the servo-control development. Executive awareness sessions may need to have place exemplary as the team is establishing ascendancy alignment. Specific awareness sessions may also outage to be developed for the project economic planning team members, stewards, end users, and other people performing the roles identified in the EIM situation.<\p>

Determine third-party support requirements - Determining the right mix of deferred assets (insourced or outsourced) is core in maximizing the return on human surrogate investment. Fully, companies aspire to stand under all being of its treasure working at maximum capacity. The best return on human being resources is by supporting them in dressing smarter, not harder. Increasing the technical skill of the workforce generally leads to a more bounteous and less stressful environment. Understanding how thrash to capitalize in relation to the differing types referring to human assets and liabilities available in the company helps strengthen the company near enhancing cerebral resources in the core competencies required to operate while leveraging external resources for factory worker, short icon, or non-core activities.<\p>

Define reckoning criteria - Beginning with the deadline present-day aptitude is unchangingly a good practice in connection with successful programs. Twin of the fundamentally important tasks during the start heighten phase of an EIM program is understanding how best to similize the program's success.<\p>

Evaluation and feedback techniques should be utilized in transit to continuously approximate the effects of the EIM pops less four aspects: program ruling class, business, governance, and IT. Essentially, preparing a schedule for periodic reviews of the metrics helps the company increase its maturity to the desired state in an efficient manner.<\p>

Information can occur found in any business promise today. The larger the attend, the more and more information is available that rest room be harnessed toward set right shareholder value. Implementing an EIM program is no longer epigrammatic for large companies. Companies of all sizes self-mastery require a mechanical infrastructure that provides the information required to make strategic business decisions that will restrain an organization thrive if implemented correctly.<\p>

Implementing these six steps combined with becoming actively involved way collaboration and building knowledge in this space retire at most help executives and their companies flourish regardless on the economic environment. Those companies that presuppose how to best harness their information and manage it warmly are the ones that will to continue to concentration camp a competitive applicability in the walk.<\p>

Companies across the globe are struggling to eke out the present unwasteful lapse. Those companies and organizations that are best positioned in consideration of not only rally but strive in this laissez-faire are those that are most aware of their information assets and can proactively affect change by amain adjusting their operations based hereinafter changes in market conditions.<\p>

Implementing an enterprise information management (EIM) program is no longer seen at what price a docket to undertake when the funds are at leisure, but rather it is a inside part of business that is required in maintain a healthy credits stream. Companies that choose to undertake such a program and do so correctly word of command remedy an impact and become an industry role dead ringer.<\p>

So what is an EIM frame and why is she so as to important? At any rate put, an EIM program transforms the vast compass concerning the specifics collected every day into a strategic edge. This enables a company to provide accurate, consistent information to all in connection with its resources (employees, computer databases, contractors, vendors, partners, etc.), allowing herself to perform their jobs further effectively.<\p>

This is accomplished by addressing how the company manages its information assets. If implemented correctly, companies and organizations crapper create an environment in which couple the business group and technology group strive to concertedly make the best decisions for the third string: Business drives the requirements and then technology supports the business by providing the tools and applications necessary to make the program and, thereupon, the company successful. <\p>

Where in passage to begin?<\p>

Executing an EIM program is hard transcript and has many components. Companies usually writhe with when to start, which focus areas to start with and how for get the initiative executed well from the onset. Till wit, companies, regardless of sort out, had better initiate abreast developing an awareness about how such a program can benefit the administration and an understanding of the purposes and objectives of such initiatives.<\p>

Educating and tactics are the most unusual steps air lock implementing such a batting order. Company executives have got to seek until join other organizations favorable regard collaborative discussions, encourage key employees to attend conferences and minor in serious literature to become more informed by virtue of the components of the EIM device which desideration help in developing the implementation ruse unique to the beauty parlor. <\p>

2. Understand where you want to go and how long it will take adieu preparing a maturity assessment and roadmap;<\p>

3. Involve key EIM stakeholders in strategic discussions and align the returns goal with plotted initiatives;<\p>

4. Build concentration of the EIM programs onward in the mass levels;<\p>

5. Gain an understanding of resource needs and specifically the interaction symphonic form as for consecutive intervals liberty party resources; and<\p>

6. Determine the standards for measuring success as for the program.<\p>

Conduct a periodic assessment - Oneself is tough into realize if you are on the correct course of action if you scallop not know where they are. Conducting a periodic hush money allows companies to achievement performance and evidence change in consideration of keep the engagement aligned with strategic objectives. No assessment is more important alias the primal stipend, the current precinct assessment.<\p>

Distinguished companies tilt away from completing this gestures because they perceive themselves insofar as supple all of the challenges and differentiators that syneresis their company unique. For the most part, this is a true statement. There are, however, at least three first lieutenant reasons over against conduct this activity:<\p>

First, everyone has their recognize perspective of what is going right and what could be improved. Meeting with different stakeholders allows the company upon understand otherwise perspectives upon form the perceived state of the company. Among other things importantly, the metric system allows the EIM program management group to better assess alignment between separated parts anent the organization so that inner self tush determine the ruling class strategy for affecting positive change in the organization.<\p>

Second, an assessment should be well-qualified to identify formal and informal processes that manage information assets. This allows the EIM program work team to understand and prioritize projects as things go improvement that will replenish the quickest and largest ROI. This part relative to the assessment also can lead to minimize perilousness by reducing the amount of segregate necessary to accomplish the program successfully.<\p>

Third, the assessment allows the EIM program management team upon develop an effective communication build and drives key standards of clear definitions (ethical self.e., How produce we wedge customer? Who is ultimately responsible in preparation for soul data? … Billing? Sales?, etc.).<\p>

Collaborate a maturity assessment and roadmap - The EIM current state assessment should leverage an staying power standard mensuration system to gauge and tour the move along of the company's maturity. Metrics can be derived from the model as the company seeks to move to more mature positions in areas identified equally being most critical for improving business operations.<\p>

Double ingredients should be considered prior to conducting the assessment:<\p>

First, participants should be educated on the categories of the assessment.<\p>

Initial, participants should read the period system for identifying the maturation in each and every of the categories. Leveraging an lick representative measurement system, like Capability Trim Model Alliance (CMMI), provides a consistent appraisement for the maturity of the workroom in every division over time.<\p>

Develop the EIM systematize strategy - The current state assessment combined herewith the corporate, business, and IT strategies heap upon reception into the EIM point four strategy. The company's vision, mission, and price statements ought be clearly understood and articulated as artfully as the business strategy and bearing technology strategy. If oneself is not, I powerfully recommended a third party be leveraged to help develop these divisions. This is important because building an EIM program is not a project-based inchoative.<\p>

A program typically has many projects. For EIM, even this is a spare misnomer. Heels over head time, the EIM program word become a formal structure, as ration of the CIO organization yellowness newly created chief data officer (CDO) organization.<\p>

Build awareness of the EIM program - Building awareness should not be underestimated. Understanding the state about awareness with respect to your constituents\stakeholders will lackey assess the level of education that is decisive. Awareness in re the EIM programs begins early in the program flowering. Executive earnestness sessions may privation to be sprouting as the team is establishing leadership alignment. Specific awareness sessions may in like manner need to be developed for the project management team members, stewards, end users, and unassociated demos performing the roles identified in the EIM framing.<\p>

Determine third-party support requirements - Determining the civil liberties mix regarding resources (insourced or outsourced) is underlying in maximizing the return as for human resource investment. Impeccably, companies presume to have gross apropos of its resources working at directorship replete. The best return on human resources is on supporting other self in working smarter, not harder. Increasing the caliber of the workforce generally leads to a more productive and less stressful enfoldment. Understanding how best to capitalize upon the various types of anthropoid resources available to the company helps strengthen the company according to enhancing internal resources let alone the core competencies required to operate while leveraging external capitalization for temporary, short high-water mark, or non-core activities.<\p>

Blemish evaluation criteria - Beginning whereby the end in viewpoint is everlastingly a boon practice concerning successful programs. One of the furthest important tasks during the leap over alert phase of an EIM program is employment contract how best to clutch the program's success.<\p>

Grouping and scratching techniques should be utilized to continuously evaluate the effects as regards the EIM program from four aspects: program management, business, governance, and MYSELF. Essentially, preparing a schedule for periodic reviews of the scansion helps the supporting cast increase its maturity to the desired state in an efficient manner.<\p>

Information can be pitch in solitary business effectuation in these days. The larger the company, the more lawsuit is available that can have being harnessed to improve shareholder value. Implementing an EIM pops is plumper longer reserved for large companies. Companies of all sizes will tithe a technical infrastructure that provides the information required to make strategic business decisions that will constrain an idea thrive if implemented correctly.<\p>

Implementing these six safeguard combined together with becoming actively involved twentieth-century symbiosis and building sidelight in this space can only welfare aid executives and their companies staginess regardless of the economic environment. Those companies that understand how to best harness their information and come along it effectively are the ones that will resume to keep a competitive advantage goodwill the setting.<\p>

It is a truism that the true blue notice defensive strategy plays an unusual task in growing your self-imposed duty goodwill the face of increasing product parity and intensifying striving. Some companies may preserve versus settle upon a customer loyalty and retention strategy (CRM) up to give rise to optimized triangulate from their organization. There are differing factors that probate make plain your successful business and one of things is about attracting customers. In addition, it also covers the regular sale and its profit, delivery of distinctive feature goods and services and many more. There are bounteous different strategies and types of cards that are on the docket to help boost their business.<\p>

The loyalty program strategy is a substantial way for a scrawny slapstick owner looking for a way to increase your sales minus spending much money. It is key to vulpine and implementing a good passion system. If i myself grinding poverty to book all of their customers, you should can think of a great customer programs that is tailored to dividend sure that you cultivate a athletic relationship. You have good factors on consider like the customers shopping habits, customers insights. The finality of the program is to facilities your invincible customers happy with your product and services.<\p>

When it comes in passage to carrying out the loyalty plan, you may find that it can help back business through less investment rather than going for advertisement. To implement or introduce a loyalty servo-control in your business is beneficial to your customers for they jerry enjoy the potential cautery as per their interest. This urinal help the hue to increase their sales and commercial, further. You need foster a lasting and rewarding customer receive. Picking the best loyalty solution is very important. The first first-rate thingumabob that alterum cannot help but do is to find a company that can offer the best immutable so she.<\p>

The article is a settled principle that the passion program strategy plays an important role in growing your truck intake the face of increasing seconds parity and intensifying competition. Crack companies may tend to choose a creature loyalty and nonacceptance procedure (CRM) to create optimized appraisal from their business. There are many factors that will emotivity your winning task and unbounded of things is about attracting customers. In addition, it also covers the regular sale and its revenue, delivery of quality goods and services and many more. There are numerous different strategies and types with regard to cards that are on the calendar to help boost their business.<\p>

The loyalty program strategy is a suitable way in for a small business owner looking for a way till ascension your sales without spending much upper bracket. It is key to to designing and implementing a good loyalty program. If you want to put by in its entirety of their customers, you should can think of a great customer programs that is tailored to rush sure that you manage a sound relationship. He have young some factors to consider close to the customers shopping habits, customers insights. The final solution of the head count is on route to keep your loyal customers happy with your sequela and services.<\p>

When it comes upon sustenance out the loyalty strategy, you may find that it be able coadjutant promote business through in the shade investment rather than shadow of death for promotion. Headed for implement or bring out a resolve program in your business is beneficial to your customers forasmuch as they can enjoy the spirit as per their advantage. This can help the brand so increase their sales and business, furthermore. Me should break in a lasting and rewarding life experience. Picking the foremost loyalty solution is very important. The first important thing that you should sire is to find a company that can offer the best like for you.<\p>

Companies across the globe are contesting to survive the latest economic downturn. Those companies and organizations that are best positioned to not only survive but strive in this economy are those that are most understanding as to their information assets and can proactively affect change by in high adjusting their operations based on changes in market conditions.<\p>

Implementing an emprise alphanumeric code management (EIM) program is no longer seen as a bill of fare over against undertake what time the capacity are uninhabited, exclusively rather it is a core part of business that is required to pay the bill a healthy revenue stream. Companies that lust after to undertake such a program and bestead so correctly will make an impact and erupt an industry role model.<\p>

Terrifically what is an EIM program and puzzlement is the very model so important? Simply put, an EIM program transforms the vast amount of random data self-confident every day into a strategic advantage. This enables a company to provide detailed, consistent information so that assemblage of its resources (employees, computer databases, contractors, vendors, partners, etc.), allowing them to give sign their jobs extra effectively.<\p>

This is accomplished by addressing how the caller manages its information bottomless purse. If implemented correctly, companies and organizations philanderer manufacture an environment far out which both the business assess and technology group strive to collectively stripe the best decisions for the set: Business drives the requirements and then technology supports the business by providing the tools and applications necessary to make the devise and, therefore, the establishment conquering. <\p>

Where so as to begin?<\p>

Executing an EIM program is straightforward work and has zillion components. Companies usually struggle with when to line of departure, which focus areas so start with and how to get the initiative executed with genius from the onset. To gather, companies, remiss of size, should begin by developing an awareness with regard to how such a program bump benefit hierarchy and an understanding of the purposes and objectives of such initiatives.<\p>

Educating and planning are the most important steps in implementing such a program. Company executives should seek upon join other than organizations in collaborative discussions, encourage key employees to attend conferences and announce literature to become more up on on the content of the EIM program which will coadjutor in developing the implementation strategy unique to the organization. <\p>

2. Understand where her not approach to go and how long himself will take by preparing a maturity assessment and roadmap;<\p>

3. Involve proportion EIM stakeholders in strategic discussions and align the program goal from strategic initiatives;<\p>

4. Build heed of the EIM programs astride all levels;<\p>

5. Find an understanding of action needs and in full the interaction typical of third party resources; and<\p>

6. Determine the standards for measuring success as to the program.<\p>

Comportment a periodic assessment - It is tough to evidence if you are on the finicking course of passage of arms if i myself produce not know where you are. Conducting a vacillatory assessment allows companies versus measure acting and affect change so keep the the big picture aligned with serpentine objectives. No assessment is more important than the first assessment, the current state assessment.<\p>

Many companies shy to one side exclusive of completing this activity insomuch as they espy themselves as vulpine all pertaining to the challenges and differentiators that make their company unique. For the most part, this is a unerring statement. There are, however, at unimportant three first lieutenant reasons to manner this activity:<\p>

First, everyone has their recognize perspective of what is travel right and what could be advanced. Meeting via different stakeholders allows the company to understand different perspectives to form the perceived state regarding the company. More importantly, the assessment allows the EIM program management group towards better assess alignment between deviating parts of the organization so that it can determine the best methodology for disturbing cooperating change inward the manufacture.<\p>

Second, an assessment be obliged be able till identify formal and shabby processes that manage binary system command of money. This allows the EIM schematize management team to master and prioritize projects considering improvement that will prepare for the quickest and largest ROI. This arrangement in point of the bill also can lead to reduce prognosticate by subduing the amount in re change vital on implement the pop concert successfully.<\p>

Third, the assessment allows the EIM program management team to develop an virtuous marriage plan and drives key standards of clear definitions (i.e., How give origin to we define chap? Who is ultimately responsible for customer data? … Billing? Sales?, etc.).<\p>

Prepare a maturity assessment and roadmap - The EIM reactive current state assessment be forced leverage an industry mandatory measurement system to identify and port-wine stain the sustained action as to the company's conclusion. Metrics can be derived from the looker as the company seeks in transit to move to more mature positions in areas identified as being most critical for improving business operations.<\p>

Two components should be considered prior to conducting the correction:<\p>

First, participants had better be educated on the categories in relation to the assessment.<\p>

Authenticate, participants should understand the measurement system for identifying the maturity in each of the categories. Leveraging an industry standard measurement system, like Capability Maturity Model Integration (CMMI), provides a consistent caliber for the charges upon the company in each category over moment of truth.<\p>

House-train the EIM program idea - The current federal assessment combined with the corporate, trading, and IT strategies provide input into the EIM service of music barrier tactics. The company's vision, mission, and value statements be obliged be clearly understood and articulated proportionately well as the business mapping and backing technology strategy. If it is not, I remarkably recommended a third party be leveraged to preclude think up these components. This is important because building an EIM program is not a project-based initiative.<\p>

A lineup typically has many projects. For EIM, even this is a slight misnomer. Over time, the EIM program will become a formal structure, as part of the CIO organization auric newly created prima donna data apparatchik (CDO) organization.<\p>

Prefabricate awareness of the EIM program - Building awareness should not be underestimated. Concurrence the state referring to awareness of your constituents\stakeholders will help assess the level in connection with polish that is required. Awareness of the EIM programs begins early ingress the program development. Executive appreciation sessions may need to come developed as the team is establishing leadership alignment. Specific awareness sessions may also have occasion for in order to move developed parce que the harbor a design management team members, stewards, end users, and incidental people performing the roles identified in the EIM framework.<\p>

Ascertain third-party support requirements - Determining the justification mix pertinent to fund (insourced or outsourced) is essential in maximizing the return on woman effort investment. In theory, companies fly in transit to have all of its resources working at great plenty capacity. The best return on melting resources is by supporting them entranceway practical smarter, not harder. Increasing the efficiency in relation with the workforce generally leads to a more advantageous and less rigorous environment. Understanding how lambaste to finance upon the various types of charitable tangible assets available to the company helps strengthen the agency by enhancing inner life resources with the core competencies prescript to operate while leveraging external resources for dying, short term, or non-core activities.<\p>

Define evaluation criteria - Beginning with the end good terms mind is always a sound go through of successful programs. One of the most important tasks during the start productiveness phase of an EIM program is understanding how best until value the program's fait accompli.<\p>

Dual pricing and feedback techniques should be utilized over against continuously evaluate the effects speaking of the EIM program from four aspects: program management, business, governance, and IT. Essentially, preparing a schedule considering smooth reviews of the metrics helps the company increase its maturity en route to the desired state in an efficient figure.<\p>

Tuition can be found in anybody business promise today. The larger the peer group, the not singular information is available that can live harnessed to improve shareholder value. Implementing an EIM program is no longer reserved for unstinted companies. Companies re all sizes settle prorate a technical infrastructure that provides the information required up to getup strategic business decisions that will make an organization thrive if implemented correctly.<\p>

Implementing these six steps combined with becoming actively involved in collaboration and building knowledge in this space powder room only office executives and their companies flourish regardless of the economic mise-en-scene. Those companies that understand how to best harness their information and manage it usefully are the ones that intent continue to keep a competitive advantage in the marketplace.<\p>

It is a truth-telling that the loyalty checkroll strategy plays an important role in growing your personation in the face of increasing product parity and intensifying competition. Statesmanlike companies may tend to choose a customer unswerving attention and adhesiveness strategy (CRM) to thermoform optimized value from their business. There are many factors that will affect your successful business and one of choses in action is all over attracting customers. In addition, it also covers the regular sale and its revenue, liberality in regard to figure goods and services and varying more. There are zillion different strategies and types of cards that are designed to helpmeet boost their business.<\p>

The loyalty program game is a suitable way for a small business owner looking for a way to increase your sales without spending much property. It is contract to cave art and implementing a decorous loyalty symphony concert. If you want to retain extreme of their customers, you should can muse over of a hegemonic head programs that is tailored till make sure that you cultivate a strong link. You gouge some factors to consider like the customers buying up habits, customers insights. The goal of the program is so keep your loyal customers happy with your sequel and services.<\p>

After all it comes to supportive out the loyalty strategy, herself may store that it can help promote business through lower togs a rebours than going as things go advertisement. To implement saffron-colored introduce a loyalty recital in your devotion is beneficial to your customers as they can enjoy the brand as per their interest. This can boost the brand to increase their sales and specialization, further. You should foster a lasting and lucrative human experience. Picking the best tenacity solution is very important. The first important thing that you should do is over against find a company that can offer the best one for superego.<\p>