Liverpool ONE - Research
I have looked at the website and the app for Liverpool One, and I have discovered that their advertisement for "Shopping until 8 on weekdays" is very poorly presented. I had the idea that Liverpool ONE itself, might advertise the birds better around the city centre.
I took photographs of the areas I came across that advertised the 'Open until 8" birds, surprisingly, once again they only had one banner outside the Information Centre, that portrayed the "Open until 8" message. Although, it was very high up above peoples view, therefore not many people would notice it. The rest of the displays were just an image of the birds, displaying their names.
I found this quite informative, and if I didn't already know the opening times, I would not have realised that they were "Open until 8" on weekdays. I feel that this can be easily fixed, and I feel like the characters used to give the message are not informative enough, and therefore Liverpool ONE could be confusing their customers more than they are informing them.
