#productsummary

Login with Amazon - https://login.amazon.com 

https://www.youtube.com/watch?v=rwJCI2lyWMk

While Facebook, Google and Twitter mostly serve social networking needs, Login with Amazon is unique in that it is specially crafted for online retailers to allow customers or potential buyers to use their Amazon credentials to login to their websites. This has huge benefits for the merchant/seller, the customer and Amazon. 1. Reduce login friction : Research has shown, and you would agree, that a vast majority of people are reluctant to "sign up" by creating and managing a new account on an eCommerce website. Ultimately, all we really care about is to have a smooth experience of selecting a product on the website and checking out. Customers prefer to register and login with credentials they already know. With over 250 million registered customers, Amazon is the biggest online store on the planet. It is not an unfair assumption that if you buy a product from an online seller, you probably buy stuff on Amazon too (and therefore have an Amazon account).  2. Leverage security, scalability and reduce operational costs :Millions of customers trust Amazon when it comes to purchasing things online and keeping their credit card information safe. Integrating with Amazon allows online sellers to delegate the responsibility of handling user authentication, payment information management and scalability issues to Amazon, which Amazon has perfected over the years. Sellers need not worry about building a user management system and handling security issues themselves, thereby allowing them to focus more on the development of their website. 3. Integrate smoothly with Amazon Payments : Login with Amazon also integrates smoothly with Pay with Amazon. This allows sellers to not only allow customers to use their Amazon credentials to log in but also purchase products by using their credit card and shipping address information already stored securely with Amazon. Thus, all a customer needs to do is login with Amazon, select and add a product to the cart and leverage information stored in their Amazon account to pay for the product.   4. Become an Amazon customer : Customers who have not yet created an Amazon account get an incentive to create one. Not only is their private information completely secure with Amazon, creating an account with Amazon gives customers the obvious benefit of choosing from a large number of products from a large number of sellers at very competitive prices. Being an eCommerce giant itself, Amazon is viewed as a competitor to every other eCommerce business. And yet, Login with Amazon is actually helping Amazon's competitors. However, as ironical as it may be, the business idea behind it is fantastic - a win-win for everyone involved.