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Every promising FBA product comes down to two questions:

How much demand is there and how many sellers are already fighting for it?

Here we show a clean way to answer that without guesswork: build a Demand vs Competition spreadsheet.

Here’s the mindset shift:

Short-tail data = your long-term ceiling. "If I become a top seller here, how big can this get?"

Long-tail data = your starting battlefield. "Where can I actually win as a new seller?"

Then you compare niches like a scout, not a gambler.

What you’re looking for:

✅ Amazon searches in the hundreds+

✅ Top seller revenue around $10k/month or more

✅ Some Google/Etsy demand as bonus proof

✅ LOW page-1 results (ideally under ~20–30)

When do those line up? That's not "maybe." That's a niche begging for a better product.

And the best part is, once you find one winner, the spreadsheet becomes your repeatable system for product 2, 3, 10…

👉Full step-by-step + template access inside our course.

Most new sellers start by hunting “anything that could make money.” But we suggest a smarter (and way less miserable) approach: Turn your passions into product ideas, then filter for profit.

Try this 3-step system:

Brainstorm 10–20 product ideas per passion

Stuff you already use

Stuff you wish existed

Pain points only insiders notice

The goal is quantity first. No judging yet.

Highlight small & lightweight ideas. Because in FBA, size + weight decide your margins.If it fits in a shoebox and feels easy to ship? Mark it. Small products = lower fees, simpler logistics, and more profit left for you.

Why this works:

When you're actually part of the niche, you spot opportunities outsiders miss and you stay motivated long enough to win.

👉Full walkthrough + examples are in Chapter 4 of our Amazon courses.