#proav

Shenzhen, June 2026 – While attending Prolight + Sound Guangzhou, industry veteran Jim Bakker was interviewed by ProAVL. Subsequently, two of its industry authority media platforms published coverage on Jim joining S-Track.

The Coverage

One platform ran a feature article detailing Jim's appointment to the newly created role of senior technical consultant and business developer for Europe and the Middle East. The piece highlighted his more than 25 years of industry experience and noted that his immediate priority is to build a distribution network and help partners become as self-sufficient as possible.

Meanwhile, the other platform included Jim's appointment in its weekly AV news recap video, announcing three key industry appointments – including Jim Bakker joining S-Track.

About Jim Bakker

As said by the industry media, Jim is a seasoned industry veteran with over 25 years of experience. At S-Track, he is responsible for sales support, customer engagement, and developing a regional distribution network across Europe and the Middle East.

What This Recognition Means

This dual coverage from respected industry media provides third-party validation in three areas:

Our brand – S-Track is gaining visibility as an international player in the pro AV market.

Our talent strategy – attracting experienced, respected figures like Jim Bakker.

Our business plan – a deliberate and well-led push into EMEA markets.

As Jubilee Bao, S-Track's director of international sales, told ProAVL: "It is very important to have someone in Europe and the Middle East who can bring connections to the local market. Jim is perfect for the role."

Looking Ahead

With Jim actively building distribution relationships across EMEA, S-Track continues to execute its global expansion strategy.

📬 Contact

Las Vegas, NV

[June 17–19, 2026]

S-Track will officially announce its one-year strategic partnership with DNAV Inc., a US-based technical consulting and turnkey solutions provider, at InfoComm USA 2026. Headquartered in Los Angeles with offices in Denver and New Jersey, DNAV serves industries including aviation, transportation, media, government, and education.

Building on this established collaboration, S-Track has joined forces with Sierra Automated Systems (SAS), DNAV’s audio brand. Since 1986, SAS has specialized in audio routing and intelligent digital control architecture, remaining at the forefront of analog, digital, and audio-over-IP. Together, they have launched the co-branded line SAS S-TRACK, under which S-Track serves as brand of SAS’s audio-visual equipment solution, delivering next-generation audio processing and routing solutions designed for modern broadcast and AV workflows.

The results of this partnership will make their debut at InfoComm USA 2026. The SAS S-TRACK booth is located at N7855 in the North Hall, open from June 17-19. The on-site team includes both local SAS S-TRACK representatives and the S-Track brand team, ready to assist visitors.

The SAS S-TRACK product line ranges from compact interfaces to high-density routing platforms, supporting plug-and-play Dante™ and networked audio solutions ranging from two channels to hundreds. Designed for engineers, integrators, and production specialists, it combines cutting-edge performance, practical pricing, and rock-solid reliability.

📍 Booth N7855, North Hall, Las Vegas Convention Center

📅 June 17–19, 2026

Can’t attend? For inquiries, remote demos, or partnership opportunities, please contact our global headquarters.

Co-branded website (SAS S-TRACK): stracksas.com

Meet S-Track pro audio at InfoComm USA 2026, which presented by our USA partner, SAS 📍 Booth N7855, North Hall 📅 June 17–19 https://stracksas.com/

Not in Vegas? No problem. Contact our HQ directly for demos, specs, or partnership opportunities. www.s-track.com.cn

Following our announcement of Jim Bakker joining S-Track in May, industry publication Pro AVL Central has now featured his role and our EMEA expansion strategy – based on an interview at Prolight and Sound China.

Why this matters:

✔ Jim’s 25+ years industry and driving distribution network development ✔ Independent media validation of our global growth direction ✔ Clear signal to partners in Europe & Middle East: we are building local presence

As Jim put it: “The first thing to do is set up a distribution network and then help make those partners as self-sufficient as possible.”

Read the full feature 👇

Tomorrow.

Prolight + Sound Guangzhou 2026 opens tomorrow. We'll be there.

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2 Days.

The countdown continues. Our booth is set. The demos are ready.

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