#primary audience

Instagram is the one thing everyone scrolls after waking up. It’s become routine to check Instagram to stay updated with everything happening worldwide. It is considered the platform that earns you a lot of engagement and is a proven fact. We can call it a standard platform for creators and businesses to engage with their audience through innovative content. However, there’s a thing everyone should know about posting on Instagram: posting at whatever time you like doesn’t get you more reach and engagement.

You put a lot of effort into preparing an entire post, and it’s not reaching the audience the way you want; your hard work runs into a loss. Growing an audience base is never easy, as you have to compete with other creators, businesses, brands, etc., to stand out in the herd. So how can you get more reach and engagement through Instagram? Well, a simple answer is to know the best time to post on Instagram. Now you ask, what is the best time to post on Instagram? So here we are, ready with a detailed answer and some tips and tricks that land you a helping hand to make your hard work worthwhile through high engagement.

Multiple factors affect engagement — time to post, location, type of audience, content, etc. Many platforms have researched the best time to post and get multiple common data on days and specific times for posting.

However, only some mentioned times or days can lead you to the highest engagement because every business and creator has its niche, and it also depends on the quality of content you post and the location. It’s hard to say about any particular average time to post on Instagram but take a look at the information we will share here.

Every time Instagram changes its algorithm, and tricks everyone with something new. But what remains the same is checking on which time you get the most engagement.

Things that help you achieve your Instagram goals include — interest, recent posts, and how frequently you get through some particular accounts. These three things will help you understand the behavior of your audience.

Anyone interested in any particular Instagram account or posts will most likely appear on top of their feed. When people get free time, they use Instagram, and most of the time, the recent posts they see get the most reach and engagement. See, time helps you with everything. And now, the most critical point is how frequently the audience searches for any particular post and account on Instagram.

All it means is that you have to post frequently, not in quantity posts but in quality content, and get a higher chance to connect with your audience. Each day of the week has its time. You can post or schedule your post accordingly. Workdays are the most recommended to post as on weekends, people are busy with their personal lives and do not spend much time on social media. But you still have a chance to get an engagement on weekends for a specific time slot.

The location also plays a vital role in getting more from Instagram. Audiences differ from countries and states or cities that like different content as per their interest. The wider your audience, you don’t have to worry about time, but if you are a local business or just started playing on Instagram, you must be careful with each step you take. Consider posting at the best time to get the most reach, likes, comments, and shares.

Every audience is unique, and you see a different level of engagement with your primary audience. Sometimes you see some accounts get more likes, comments, shares, and everything despite posting whichever content, but don’t be demotivated as good things take time, and the best time comes for you and your engagement.

Understand your primary audience and what they are interested in, and, according to that, take action for what you want from them. Like, comment, share, or save your post, click the link that leads them to your website, etc., and give priority to your primary audience by posting quality content at the best time. Social media statistics show the actual numbers and data so that you can get an idea about when you get the most engagement, how your posts perform on a particular weekday, which time is suitable for your business to post, and what type of content people like from your account, age and gender of the audience who engages with you, etc. your Instagram app will help you every way possible to collect the necessary data.

On the other hand, reels are making heads turn every day with their unique approach and creative side; you can also check out the best time to post Instagram reels.

There are tools to help you schedule your posts and analyze the data of all your posts. Even an Instagram app will help you with the data, including date, time, day, gender, age, etc., to make it easier to record your audience’s behavior and the performance of your posts.

Throughout your Instagram account, post consistently with the quality content you prepared to engage your audience, customers, or new users. Never sacrifice quality over quantity, as you should deliver the best you have in your box for your audience. If you are running out of creative ideas, check out other businesses’ and creators’ accounts to get new ideas on reels and posts.

Figuring out the content to post on a daily blog or even your daily social media post is difficult in itself - whether it resonates with your audience is even harder. Managing digital content that is easily understood poses an issue because consistency is highly important to being informative. I recently watched Morten Rand-Hendriksen’s Lynda.com course Foundations of UX: Content Strategy and have come to find that how I have been producing my content is only the skim surface. Morten speaks about the content strategy process and how they need to be adapted to the audiences you are trying to reach. He believe that there are certain systems that need to be in place to be able to see the end goals to each project that you are creating. A couple points that I found interesting was: 

Content is not just about the words, photos, and blog posts that you are posting. Content enhances the meaning of your ideas by communicating to your audiences in their “language”. Content helps your users understand what message you are trying to convey and shows how the brand or company is progressing forward. 

Primary, Secondary, and Tertiary audiences exist and are personas that are created to help understand your target audiences even more. By providing these categories of your audience, you create an in-depth look at who is watching/reading, what they are looking for specifically from your brand/company, and how they receive the information you are providing. 

Empathy maps are a way to help understand the created persona’s and how they think, feel, and what it is that they want. It is a basic profile of someone, say a House mom, and what their needs are. It shows the complex side of a possible individual that is in your target market, rather than a surface level understanding. 

In all, I enjoyed the Lynda.com lesson but I wanted to have a little more information about the Primary, Secondary, and Tertiary audience members. I want to know how he categorizes these individuals into these tiers and what is the significance of their classifications.