#pricingbenchmark

📊 India Retail Pricing Benchmark 2025 A 20-SKU Comparative Study Across 6 Major Retail Platforms

Pricingcompetition in Indian retail has never been more intense. With consumers actively comparing prices across platforms, understanding where you stand is no longer optional - it’s a strategic necessity. This benchmark study analyzes pricing behavior across six leading retail platforms using a standardized 20-SKU basket to uncover #realmarketdynamics.

🔍 Key Insights from the Study

Visible price dispersion across platforms: Even for identical SKUs, price gaps reveal aggressive competitive positioning and varied margin strategies.

Discount-led vs value-led pricing: Some platforms rely on frequent discounts, while others maintain stable pricing supported by loyalty and assortment strength.

Platform-specific pricing signals: Price movements highlight how platforms react to demand surges, inventory pressure, and competitor actions.

💡 Why This Benchmark Matters

Enables data-backed pricing decisions instead of intuition.

Helps brands and sellers identify pricing gaps and opportunities.

Supports competitive benchmarking across marketplaces and quick-commerce platforms.

Improves promotion planning, margin control, and assortment strategy.

Delivers actionable insights for pricing, growth, and revenue optimization in 2025.

👉 Let’s discuss: How frequently do you benchmark competitor pricing across platforms — daily, weekly, or only during promotions?