#preroll ads

When you want to promote your business, you ask friends or check out forums related to business advertising. Especially if you are a starter, the questions are “What are the best online advertising platforms for a business?” or “How to advertise my business”?

Advertising helps create awareness and gain visibility to grow your business online more efficiently. Paid advertising helps brands gain presence faster and become profitable soon.

Online business advertising

Online advertisers make use of different platforms for paid advertisements. The goal is to gain more traffic and rule their niche market.

Advertising practices like display advertising add more traffic, especially organic traffic, and help you gain good sales.

Advertising platforms for small businesses:

Gamezop (business.gamezop.com)

If you are looking for ways to expand your brand's visibility and reach, consider using the Gamezop platform to advertise your brand. This platform provides numerous in-game advertising options, including display ads, native ads, pre-roll, mid-roll, and more.

Applovin

Applovin is the best advertising platform for iOS and Android. It attracts users to different types of ads. It has a reach of 470 million mobile gamers, so if you need to put ads in gaming, you can use this platform.

Google Ads

Google Ads, also called Google Adwords, is the pioneer in paid advertising platforms. Millions of people and businesses use it to gain quality traffic. Google also owns YouTube and AdMob, the next big platform for mobile ads.

Yahoo/ Bing Ads

Yahoo and Bing collaborated to be one of the biggest advertising networks online. They offer effective audience targeting benefits. They present ads through Yahoo and Bing Search engines, Yahoo email, Media.net, and other outlets.

Instagram Ads

Instagram has more than 1 billion active users monthly and 500 million active users daily. More than 50 billion pictures and 25 million active businesses are on this platform.

Instagram Ads have become highly popular. It can bring you more than two million online advertisers. This has made Instagram one of the best social media advertising platforms for small businesses.

On average, the global masses spend more time on Instagram than on other social media websites, making it an amazing ad network for businesses.

Twitter Ads

Around 80% of people use Twitter on their smartphones, and it has over 100 million active users daily. This figure is high, making Twitter a great platform for business advertising.

Twitter has a large audience and a tremendous level of engagement from its audience. It allows small businesses to promote their tweets and offers smaller budgets to help them flourish and scale.

LinkedIn Ads

It is another great platform for business advertising. You can use your budget to target a particular audience. LinkedIn has more than 30 million companies. There are over 100 million job applications on this platform every month.

Around 79% of B2B marketers agree that it is an efficient source to generate leads. The LinkedIn advertising network is recommended to target specific businesses. It is recommended for B2B companies.

Pinterest Ads

Pinterest is an amazing platform for finding quality traffic. Many small businesses promote their products and services using Pinterest.

It offers advertisers a chance to promote their Pin, allowing users to promote the Pins. Small businesses gain hefty sales through Pinterest paid ads. You have to create good Pinterest posts and promote them to targeted audiences.

A recent study by Sharethrough and Nielsen shows that native video ads are more effective at increasing brand lift than pre-roll ads.

The study compared pre-roll ads to native video ads in five marketing campaigns. According to the research, native ads were more effective at increasing brand reach in all the cases studied.

For its study Sharethrough defines native video ads as user-initiated videos that do not have a limit on length. Pre-roll ads were defined as auto-played video on user-selected content that is no longer than 30 seconds in length.

According to the study, consumers were less likely to respond positively to brand surveys featured after a pre-roll video ad. Sharepoint VP of Marketing and Communications Chris Schreiber says the data shows that consumers prefer choice.

"While we've always considered it to be self-evident that choice beats interruption, sometimes you just need data to help hammer home the case," said Schreiber in a blog post.

"This report helps illustrate the positive impact that native ads can have for brand advertisers and why they should be careful about the use of interruptive advertising mediums."

Sharethrough's research found that native ads create about 82 percent brand lift among consumers who see the ads. In comparison, it was found that pre-roll ads only offered about a 2 percent brand lift among consumers who were exposed to the forced advertisement.

The study's data comes as consumers began watching online video in growing numbers. Over 24 billion videos streamed online in the U.S. in December of last year, according to the study. Sharethrough and Nielsen's study also found that U.S. consumers spent 360 billion minutes online last December.

Study results come from five campaigns run by Sharethrough. The company worked with brands to offer the same message in both native and pre-roll advertisements. Following the campaigns, Nielsen used its Online Brand Effect platform to measure brand lift and other metrics.