Unlike conventional retail shops, the Pre Ramdhan pop-up shop opens for a short duration at unique locations, sprung up to cater to seasonal demand such as the Holy month of Ramdhan. The term “pop-up” entails exactly that- “pop-up” for few days until it disappears and surfaces weeks or months later.
Pre Ramdhan pop up shop this year took place from the 19th to the 21st of July at DIFC, Dubai, showcased 11 designers from the ME, giving them the opportunity to present their distinctive designs to a captive audience of shoppers. It allowed people to see a variety of designs and purchase unique pieces to wear during the holy month.
My collection was inspired from the traditional gulf wear "bisht". Where I mixed different patterns, fabrics, and colors to make it look very modern and fashionable.
