#predctions

Players to debut in the top 20 and remain as Year end top 20 Players. (In no Particular Order.)

- Karolina Muchova

- Dayanna Yastremska

- Rebecca Peterson

- Maria Sakkari

         It’s that time of year again, when digital marketers turn to predicting what 2014 will hold in store for them.

So here’s a round up of what the industry predicts to be the big digital marketing trends of 2014, with broad consensus on three big themes: video marketing, “agile marketing” and content marketing:

Video Marketing – including TV advertising Agile Marketing – Making real-time real Content Marketing – Content is King. Really.

JWT

Immersive Experiences – Absorbing entertainment, narratives and brand experiences

Do you speak visual? – Imagery supplants text

Age of Impatience – Instant gratification rules okay

Mobile as Gateway to Opportunity – Mobile becomes a value delivery channel

Telepathic technology – Rise of bran computer interfaces

End of Anonymity – Privacy really is a 20 Century phenomenon

Raging against the Machine – Resenting impersonal technology

Remixing transition – Mash ups are back

Proudly imperfect – Authenticity and quirkiness.

Mindful living – Helping consumers live in the moment

Trendwatching

Guilt-free status – low impact marketing and consumption – guilt free is the new status symbol

Crowd-shaped – Connected crowds come of age

Made Greener by/for China – China is going to be where the eco-innovation action is

Mychiatry – Objects connected to minds not just bodies

No Data – Delivering value without excessive data

The Internet of Caring Things – connected objects will center around people in 2014

Global brain – Inspiration from the global village

Guardian

Quality is King: Less landfill, less volume – a focus on quality (James Hilton AKQA)

Truth Marketing: Less artifice, more meaning (Nir Wegrzyn BrandOpus)

Location-based real-time marketing – 2014 is the year the promise becomes reality (Tim Grimes, Defected Records)

Youth Marketing: Making digital work for the youth wallet (Emily Cramp, ThinkHouse)

Brands as Personalities: Brands will develop digital brand personalities (Ben Romberg, Tug)

ClickZ

Location-based Marketing

Content Curation

Social Media Diversification (Beyond the Big Three)

More Video Marketing

Re-marketing / Re-targeting

Memeburn

Digital agencies will need to prioritise innovation

Rise of Short Video

B2B will find more success through education rather than conversation

Content marketing becomes more targeted

Social media data collection will come under scrutiny

Social marketing will combine real world and online world

Smartphone apps will mature

Forbes

Identity Based Eco-System – Digital to become about brand identity

Content Curation and Aggregation – The Pinterestification of digital

Video = Device Agnostic – Video will be the hero of 2014, and it will be everywhere

The 4 Screen Revolution – Screens with everything

Social Literacy Skills Required – Identity management for everyone

Marketing Magazine (AU)

Relevant retail – using digital to build relevant retail experiences around what consumers actually want.

The rise of the CXO – in an experience economy, we need a Chief Experience Officer

User experience – it’s about the product, not the screen

Owned media strategies for content marketing – becoming interesting and useful again

Big data gets small – The value of data is in informing the details of customer experience

Marketing Magazine (UK)

The move to real-time content marketing

Mobile-first strategies

Investment in quality content

Shift to video

Transmedia marketing

Dave Chaffey

Content Marketing

Mobile Marketing