Basically, the main #benefit is #HeaderBiddingImplementation core concept — it allows publishers to upturn #bidding competition on a per-impression basis, which rises the price and increase total #advertisingrevenue. By taking cross #marketplacebids and placing them in the first auction/market, all marketplaces vie for the impression. #Headerbiddingimplementation is also sometimes referred to as ‘#advancebiddingimplementation’, #tagless’, or ‘#prebidintegrations. http://www.adopsguys.com/header-bidding-dfp/header-bidding-implementation-step-by-step-guide/

#Prebid is a 100% free and open source #Javascriptframework designed to make it easier for publishers to run #prebidauctions and get access to more demand with minimal integration hassle. More joint effort is required with your #AdOps Team when #implementingheaderbidding than other #AdOpssetups. http://www.adopsguys.com/supported-technologies/

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