1999 Interview with Iwakichi Ogawa, Creator of Microman
The following interview was translated from the fantastic 1999 Tokuma Shoten publication, Roman Album Hyper Mook 6: Henshin Cyborg and Microman Victory Project
President and Representative Director of Russell, Ltd.
Iwakichi Ogawa
From here on [in this section of the book], weâll introduce the inventors behind the history of creating the Takara original SF toys. Â Iwakichi Ogawa, having been involved in the development of Henshin Cyborg and production of Microman himself, is a living witness to the history of the Takara SF toys. Â His eyes shone like a young boyâs as he shared with us the behind the scenes story of these two major heroes.
--Ogawa-san, you handled making prototypes, right?
Thatâs right.
I was originally in my collegeâs economics department, with a focus on marketing, and nothing to do with development work, one might say. Â But you know, I loved doing it and learning everything after joining Takara, so that by the time of Cyborg and Microman, I had begun to sculpt my own prototypes by hand.
--You only started creating models after you had joined Takara?
Precisely. Â I had a subordinate, a nice guy who had been in his universityâs art club who I told, âteach me, too.â Â (laughs)
--That must have been nice, getting to paid to learn on the job. Â (laughs)
You mean playing every day from morning to night, and getting paid for it, right? (laughs)
Oh, I played, all right. Â When establishing the (Japanese localized) rules for âThe Game of Lifeâ--adapting this thing which came from America--it couldnât be anything but fun coming up with the âdirections for each spaceâ. Â If someone complained at the time, âoh, all youâre doing is goofing off,â I would answer, âno, this is work, you see,â but that was a lie. Â (laughs)
--Well  then, please tell us about the time Henshin Cyborg was created.
As you are aware, the forerunner to Henshin Cyborg was Hasbroâs GI Joe, which began around the time I was on âThe Game of Lifeâ, so I was not directly responsible for that. Â âGI Joe will do wellâ was Takara president Yasuta Satouâs insight. Â So soon we were all on GI Joe. Â It was at a point when sales had declined a bit that I remember one fellow suggested, âletâs make a transparent oneâ. Â So the molding section at the factory followed up and produced one. Â Once it was assembled, the reaction was âhey, this looks pretty cool.â Â It had thick areas where the screws were inside it, right? Â From the side, it had a really amazing look to it. Â Though parts of the joints were made out of nylon, I could work with that. Â Â
The young guy responsible (he was around 24-25?) had incredibly good sense. Â Being transparent was just how it started, with it being plain and hollow, of course we needed to make the insides. Â But at the time, Takara was focused mostly on producing games and Licca-chan dolls, so there was no separate department yet for boysâ toys. Â Therefore, I wound up taking some kits of motorbikes that the model companies Tamiya and Arii were making at the time which had chrome-plated parts, and put those bits inside. Â So the first Cyborg we previewed at an industry trade show had a motorcycle engine for his innards.
At that time we stated the head was still under development, and just used a metal spring inside it. When the actual design was made, it was created by Dan Kobayashi (known since for creating Gaiking and Danguard Ace among others).ăHe did all the prototyping for the head and the finer detailing. Â Though the prototype was made in wax, I noticed quickly that it was green. Â Normally the wax is brown but when I asked him about it, he said, âsorry, thatâs my secret.â It was a custom mix of waxes that was extraordinarily fine and easy to texture and tailor. Â I managed to get some and started using it in my own prototypes. Â Kobayashi-san worked with me on the prototypes for Microman as well. Â The prototypes for the Microman breastplates were made from a kind of plaster. Â Kobayashi used this plaster because silicon was expensive in those days.
Well, itâs actually called ârebaseâ, and itâs what dentists use to repair crowns in their work. Â It hardens quickly, making it easy to work with. Â Come to think of it, when we were doing Microman Commandâs capsule later on, I forgot how it happened, but the mold wound up with a small âOgawaâ (ć°ć·) inside it, and I believe you can find it in there. Â (laughs)
--Well thatâs⊠(laughs)  Iâll check later when I get a chance (later on I confirmed that it can be seen molded into Command 3âs capsule).  So, speaking of Microman, can you talk about how that began?
In fact, it started with GI Joe. GI Joe sold incredibly well at first, but eventually not so well, which was when my superior Wakase-san said âwe should make these smaller.â Â He had worked in steel manufacturing, a very talented man. Â âYou canât produce vehicles when they are this big, so make them smaller,â was the advice of my boss from back then. Â We were still producing the original flesh-colored GI Joe at that time. Â Yet at that point it was totally undoable, with joints already smaller than youâd find on your own pinky finger. Â So, after trying anyway using insect mounting pins, I said âthis isnât viable (for production)â, to which Wakase-san answered, âah, wellâ. Â Later, Cyborg became extremely popular. Â But both GI Joe and Cyborg were still too big to make vehicles for them to drive. Â So once again I confronted making the âminiature poseable figureâ with the desire to make it possible at whatever cost. Â In any case, we needed to solve the joint problem, so I tried many different methods; using a beaded key chain to try making small ball and sockets, and other such ideas. Â But these would come apart after repeated use by a child. Â This was the biggest issue Microman would face. Â Then, with a portable folding ruler I found somethingâa tiny rivet, only 2mm wide. Â I began to hunt for it. It came from the shop making Licca-chan backpacks. Â I learned they had a machine that could install 2mm rivets automatically, so I checked, but while the rivets were 2mm in diameter, they were much too long. Â Thereâs no choice but to make the rivets shorter. Â Â After confirming it was possible, I asked Kobayashi-san for about 3 test sample bodies. Â With that, we assembled them with the fresh rivets, and the heads of the rivets looked quite cool. Â âThis is good,â I thought as I could now put a request in with the boss which would only require a single mold casting. Â Nikkou Toys (a tin toy maker at the time) or such ought to be able to take the order. Â When I thought about the potential to use it with translucent parts, I was dumbstruck. Â Well, once I put these connections together in private, I actually cried. Â It had been over a year since I had first embarked on this project.
--Thatâs quite a while, isnât it? Â How was it received in the end?
In those days of labor guilds, in spite that there were some who would think heavier was best, others felt âNo, lightweight is goodâ. Â And with the oil shock of the following year, with the rise of the era of energy conservation, this was a potential selling point (laughs). Â And see, you could put a Microman on a matchbox, and now itâs a vehicle, right? Â Or an ashtray can be a flying saucer. Â When I showed it to sales, they too were, âYeah, thatâs goodâ. Â Then, for a company evaluation meeting, we took an electroplated frying pan and put a clock inside it so just the second hand axle was exposed and affixed a Microman to it. Â That way each time the hand ticked, the Microman would move. Â This had an incredible effect. Â âThatâs it!â they said (laughs). Â Not much later this would become the counter display.
(Earliest known discernable photo of Microman prototypes being displayed, via Minoru Sashida.)
--For Microman, the play mechanics were quite novel, werenât they?
Indeed they were. Â I put a lot of thought into how to make the series stand out as unique. Â This was âEpisode 2â of Micromanâs creation for me (laughs). At that time, Lego blocks were becoming the next big thing, and I had bought a set for my daughter, too. Â However, living in an apartment housing complex back then, things turned when neighboring children from the third and fourth grade came to play. Â âSo, this is what I got.â Â âI wouldnât buy that, itâs like a baby toy.â Â âBut arenât you playing with it too?â Â âSure, itâs fun, but weâre elementary schoolers now.â Â I felt that they were the target. Â So the block was shaved down into the form of a wing. Â These days, blocks come in all forms, but back then they were only in the square form of bricks. Â And when we manufactured Jaguar, we used 3mm joints of ABS plastic for attachments. Â Blocks are fun, but for babies. Â So you have to make it in a form that is clearly not for babies. Â And if you make them into a science-fiction form, it begins to become interesting. (laughs) Â So while the figures were ready, the release schedule was repeatedly pushed back to âIt will be available when itâs readyâ. (laughs) Â Honestly, I already had something kind of like Robotman worked out by then. But nothing like vehicles yet, on the other hand. So for that I came up with the term âMaterial Blockâ. Â Since the 3mm pegs seemed to break easily, I figured, okay, letâs go with 5mm. Â From that point onward, Takara has used the 5mm gauge for all their productâs molds ever since. Â When we went on to create âSteel Jeegâ, we were able to incorporate the 5mm parts with magnets, too. Â So you could say that 5mm interchangeability started out as the basis for playing with Microman.
--That was profound, wasnât it? Â It even became a hit abroad.
At first, when the president and department manager went to try to sell it in America, their efforts failed. Â Around then, a certain agent in California asked for âa percentage of the royalties if successfulâ. Â A half-year later, it became an explosive hit in Japan. Â When that happened, the company âMegoâ was approached. Â When we showed them, they were interested and agreed. Â Then it became a huge hit there and his share turned into hundreds of millions. Â (laughs) Â When I visited his home after that, even though it was still back in the day, he had a giant projection TV, a home theater. Â A pool, too. Â Yet I was still some kind of salaryman. (laughs) Â
--Even though youâre the real father! (laughs)
The suspension that holds the hips would have broken were it not made from metal. Â I tooled it on a drill press and welded a hook onto it. It was fully my idea. Â (The bookâs editor suggests comparing with a replica Microman figure release for reference here.) Â But I didnât patent it. Â Back around the turn of the century, a similar design was filed to make wooden artistâs mannequins, so it wouldnât have passed. Â Â Â
If the owner of that patent challenged us, even if they were wrong, it would have ended everything.  But even today, GI Joe is using the same structure as Microman.  Yet I was the one who designed itâŠ
--By the way, how did it become called Microman?
It was originally codenamed internally as Microman --it was micro-sized, thus Micromanâbut it became the brand name in the end. Â The same for Acroyear which was ââakudoi yarouâ (âvicious bruteâ), so we went with âAkuroiyaâ, or such (laughs). Â
--Was the story yours, too?
Yes. Â To sell them individually, we wanted to present them in a clear box. Â And, I started to think about how we could make the clear box itself a desirable feature. Â So I had read and researched a lot of science fiction by that point. Â I didnât really agree with the theory of evolution. Â My own fancy was that living things could spontaneously change overnight. Â I hadnât seen any fossils of transitional forms. Â So, I came up with the idea that the alpha H7 gas drifting in the galaxy would cause evolutionary change whenever it came into contact with life, and when MicroEarth exploded, it had a different effect by chance. Â Â Back then, there was the notion that Atlantis used crystal energy which I found interesting. Â Crystals that return the same frequency when exposed to electromagnetic waves. Â So the setting was created by combining these ideas. Â Thatâs what I recorded to a mini-cassette when it hit me in the middle of the night. Â (laughs) I contacted Design Mate, and gave it as the pitch. Â Suguwara from Design Mate (see page 80 [of this book]) then edited it and it turned out quite good. Â I spent a couple extra hours that night on the telephone. Â âAm I ever going home?â I thought (laughs). Â Iâm sure I was annoying them too (laughs).
--I would imagine you always carried a Microman with you?
I always did. Â I made a ring for myself, you see. Â I placed the head of a Microman inside clear acrylic. Â I really wore it. Â However, as I gained weight, I had to shave out the center over time. (laughs) Â It was a lot of trouble to keep shaving down that acrylic.
--Still, it seems like you could put that on the market, now.
You think so?  I guess Iâll take it to Takara and find out (laughs).  But lately Microman has been getting a good reception from a lot of respectable folks these days, hasnât it?  However, I had gotten rid of most of mine.  Such a waste, isnât it?  When it came about, I was âAh, so thatâs how it goes, huh?â (laughs) But, seeing the resurgence in popularity has been fun, you know?  Seeing everyone joining in and putting them up on their home pages and such.  Sometimes I wonder if I should drop in and introduce myself.  (laughs)  Ah, wellâŠ
--What kind of work are you doing next?
As a person who lived in the toy industry, you could say I wish to make a new âtoy launchâ.  Without an anime launch, a toy that is a hit, becomes a game, then becomes an anime.  Right now, Iâm planning toward that goal.  Iâm about 60% there.  This is a toyâs true essence! âis what I want to be able to express.  That would be something like a new Microman for me.  So now, Iâm really fired up! (laughs) Whatâs it about?  âŠ.thatâs a secret (laughs).
Iwakichi Ogawa, born August 24, 1942 in Fukushima Prefecture
Former head of boyâs product development division at Takara.
Current President and Representative Director of toy development company Russell, Ltd.