#prateeksha

Technical SEO Meets Design (But Keeps It Human) Practical Core Web Vitals, crawlability, and UX steps for busy founders

Intro

Design choices and search performance are the same conversation, not two separate meetings. Small visual details — an oversized hero image, a popping promo badge, or a JavaScript-heavy blog template — change how fast your pages load, how stable they appear to users, and whether search engines can even find your content. This guide explains the essentials (LCP, CLS, INP), navigation basics, and a simple checklist you can use when hiring help or asking your designer/developer for fixes. Want a practical partner or deeper reads? Start at https://prateeksha.com?utm_source=tumblr and their resources at https://prateeksha.com/blog?utm_source=tumblr — the deep dive is here: https://prateeksha.com/blog/technical-seo-design-core-web-vitals-crawlability-ux-business-owners?utm_source=tumblr

Where most people go wrong

Treating design and technical SEO as separate projects. If both teams don’t align early, you’ll patch performance later at higher cost.

Relying on flashy third-party scripts or full-screen videos without fallbacks — these often tank LCP and INP.

Assuming a modern-looking site is automatically discoverable; heavy client-side rendering can hide pages from search engines.

Main framework: 4 simple steps (with quick tips)

1) Measure before you change - Tip: Get field data (real users) and lab data (Lighthouse/WebPageTest) to know where to focus. - Focus on homepage, one product/category page, and a representative article.

2) Fix the loading hits (LCP) - Tip: Optimize the largest visual element: compress hero images, use responsive srcset, and consider a static poster for auto-playing videos. - Inline critical CSS for the first screen and defer non-critical JS.

3) Stabilize the page (CLS) and responsiveness (INP) - Tip: Reserve space with width/height or CSS aspect-ratio for images, embeds, and ads. Use transform animations so things don’t push content around. - Break up long JavaScript tasks, code-split, and move heavy work off the main thread when possible.

4) Make content discoverable and maintainable - Tip: Keep important pages within three clicks of the homepage, use descriptive anchor text, submit an XML sitemap, and set canonical tags for duplicates. Add simple structured data (Breadcrumbs, Product, Article) to help search results stand out.

Short case study

A mid-size retailer used a full-screen autoplay hero video. Mobile users saw a 5+ second Largest Contentful Paint and checkout conversions dipped. The quick fix: serve a compressed poster image for initial load, lazy-load the video after interaction, and inline critical CSS. Within weeks mobile LCP dropped under 2.5s and conversions improved. This shows small design shifts can have measurable business impact.

FAQs

Q: How urgent are Core Web Vitals for my small site? A: They matter when speed or layout issues affect conversions and search visibility. Start with your highest-traffic templates.

Q: Do I need a developer for these fixes? A: Some fixes are simple (resize images, reserve image space). Others (SSR, code-splitting) need developer work. Ask vendors for sample audits.

Q: Will fixing these hurt my design? A: Not if you plan changes together. A balanced approach preserves brand while improving performance.

Q: How do I check progress? A: Use Lighthouse for lab tests and Google Search Console plus CrUX for real-user trends.

Conclusion — quick next steps

Run one field (real-user) and one lab audit for key pages to set a baseline.

Prioritize LCP and CLS fixes that directly affect conversion points.

Require XML sitemaps, canonical tags, and basic structured data from any vendor you hire.

If you want someone who blends design, SEO and performance, see https://prateeksha.com?utm_source=tumblr and their blog at https://prateeksha.com/blog?utm_source=tumblr — read the full guide here: https://prateeksha.com/blog/technical-seo-design-core-web-vitals-crawlability-ux-business-owners?utm_source=tumblr

Before You Launch: A Simple Speed Checklist for LA Websites Core Web Vitals explained for busy owners, solo founders, and anyone who wants faster pages that convert

Intro Web speed isn’t a tech hobby — it’s a business lever. In Los Angeles, where customers decide fast and attention is scarce, a slow site costs bookings, leads, and sales. This guide gives a short, practical checklist you can use before any launch: prioritize images, fonts, JavaScript, third-party scripts, caching, and measurement. No jargon-heavy lectures — just steps you can hand to a developer or check off yourself. Want more background or examples from our work? See Prateeksha’s homepage (https://prateeksha.com?utm_source=tumblr) and our blog for deeper reads (https://prateeksha.com/blog?utm_source=tumblr). For the exact checklist we use, read the full pre-launch article here: https://prateeksha.com/blog/core-web-vitals-los-angeles-speed-checklist-before-launch?utm_source=tumblr

Where most people go wrong - Treating speed as “nice to have” — missing how it affects conversions and search visibility. - Overloading pages with large images, many font files, and heavy JavaScript without measuring impact. - Trusting every third-party widget blindly (booking widgets, social embeds, analytics) — they often introduce unpredictable delays.

Main framework: 4 steps to faster launches 1) Find the headaches first - Run a quick lab test (Lighthouse/WebPageTest) and capture a real-user snapshot if you can. - Identify the LCP candidate (usually the hero image or main banner) and the biggest JS bundle.

2) Fix visual load (images + fonts) - Use modern image formats (WebP/AVIF), serve responsive sizes with srcset, and always set width/height to prevent layout shifts. - Preload only the one font that matters for your hero/headline; otherwise use font-display: swap. Tip: ask your developer to automate image generation so every upload creates multiple sizes and WebP/AVIF fallbacks.

3) Trim scripts and third-party risk - Audit every plugin, analytics tag, or widget: does it add clear business value? If not, remove it. - Defer or async non-critical scripts; sandbox or iframe third-party widgets when possible. Tip: set timeouts for vendors and host essential scripts locally for reliability.

4) Lock down caching and measure - Use a CDN, long cache headers for assets, and Brotli compression. Make HTML cacheable but with sensible TTLs. - Put performance checks into your release pipeline (simple budgets) and add real-user monitoring (RUM) after launch to track LCP, INP, CLS. Tip: baseline before changes so you can measure real gains.

Short case study Local restaurant, big hero image — Before: slow mobile load, low reservation conversions. We replaced oversized JPEGs with responsive AVIFs, added explicit dimensions, lazy-loaded below-the-fold slides, and preloaded the hero image. Result: faster LCP, fewer layout shifts, and a measurable uptick in reservations within days. This kind of focused change is inexpensive but high-impact.

FAQs Q: I’m not technical — can I still use this checklist? A: Yes. The checklist is designed so you can hand it to a freelancer or agency and ask for each item to be completed and verified.

Q: Do I need a CDN if most customers are in LA? A: Yes. A CDN still helps with peak traffic, mobile carriers, and visitors outside LA. It reduces latency and offloads static assets.

Q: Which matters more: images or JavaScript? A: Both matter. Start with whatever is the LCP candidate (often images). If interactivity is slow, prioritize trimming JS and deferring non-critical scripts.

Q: How do I keep performance gains after launch? A: Integrate performance checks into your deployment process and keep RUM dashboards so regressions trigger alerts.

Conclusion Speed is a small set of actions that deliver real business results: - Optimize the visual load (images and fonts) first — it usually moves the needle fastest. - Audit and defer third-party scripts to protect interactivity. - Use caching + a CDN and add simple CI/RUM checks to prevent regressions. - Make the pre-launch checklist a required sign-off on every release.

Cart Drawer Upsells — Without the App Overhead How to add simple, high-converting bundle suggestions inside your Shopify cart drawer

Intro

Upsells inside the cart drawer are a quietly powerful way to lift average order value without slowing your store down. Instead of installing another app (and another monthly fee), you can build lightweight upsell logic inside your theme: pre-render product data with Liquid, add a small JavaScript module to handle “Add” actions via Shopify’s AJAX endpoints, and track impressions and clicks with your analytics. This approach reduces third-party script bloat, keeps UI consistent with your brand, and gives you full control over messaging and thresholds. If you run a small catalog or want surgical control over experience and costs, theme-based cart drawer upsells are often the fastest, cleanest win.

Where most people go wrong

Relying on a full-featured app immediately — costly and often overkill for curated recommendations.

Fetching live product data for every interaction — causes lag; pre-render what you can with Liquid.

Skipping accessibility and clear copy — surprising adds or poor keyboard support hurts conversions and trust.

Main framework: 4 steps to ship a theme-based cart-drawer upsell

Plan your recommendation strategy

Decide: curated metafield lists, same-collection bestsellers, or threshold-driven suggestions (e.g., “Add $15 for free shipping”).

Tip: for small catalogs, curated lists usually convert better than black-box algorithms.

Pre-render product data in Liquid

Expose minimal JSON or JS variables with images, formatted prices, and variant IDs using theme metafields.

Tip: keep heavy logic server-side; use Liquid to avoid extra network calls.

Add a focused JavaScript module

Use AJAX /cart/add.js to add items without a page reload and refresh the cart-drawer HTML.

Fire analytics events: upsell_impression, upsell_click, upsell_add_confirm.

Tip: keep the module small and defer nonessential scripts to preserve performance.

UX, accessibility, measurement, iterate

Trap focus in the drawer, announce changes to screen readers, and show reversible actions (toasts or “undo”).

Run a short A/B test (2+ weeks) measuring AOV, conversion rate, and add-to-cart rate for upsells.

Tip: calculate thresholds in cents to avoid rounding issues and rely on discount codes or Shopify Scripts for authoritative pricing where needed.

Short case study

A niche cosmetics brand added a single curated serum as a cart-drawer suggestion with concise copy and a clear benefit (“Completes your routine — 10ml travel size”). They pre-rendered the product via a shop metafield and used a tiny JS module to add the variant via AJAX. Result: modest dev cost, no monthly app fee, and a measurable 6% lift in AOV in the two-week experiment — with near-zero impact on page performance.

FAQs

Q: Will doing this in theme code break my checkout or discounts? A: No — the theme only suggests and adds items. Any price-altering logic that must be authoritative should use Shopify Discounts or Scripts (Plus). Always test in a dev theme and back up first.

Q: How do I track whether upsells actually convert to purchases? A: Push events to your dataLayer (impression, click, add), then reconcile server-side orders to detect if recommended SKUs are purchased in the same session.

Q: Is this safe for stores with large catalogs? A: For large catalogs, combine curated lists with selective algorithmic suggestions. Avoid fetching full product feeds client-side — use server-side exports or sampling to keep the drawer fast.

Q: Do I need a developer? A: Small edits (metafields + template snippets + a compact JS file) are doable for a capable freelancer or agency. If you’re uncomfortable editing theme files, consider hiring help — or check resources on https://prateeksha.com/blog?utm_source=tumblr.

Conclusion + next steps

Implement curated recommendations first — they’re fast and convert well for small catalogs.

Pre-render images/prices with Liquid; use JS only for interactions and adds.

Measure impressions → adds → conversions and run an A/B test before rolling sitewide.

Web design + SEO: Stop making beautiful sites no one finds

How to build a site that looks great and actually gets traffic — without pretending SEO is “later”

Intro

You can hire a designer, launch a stunning homepage, and still watch traffic trickle in. That’s the quiet heartbreak: visuals win hearts, but structure wins search. If SEO is an afterthought, you’ll pay later in lost visitors, messy rework, and missed sales. This guide is for small business owners, solo founders, and curious pros who want a practical, non-technical way to avoid the “pretty first, SEO later” trap. You’ll get a simple framework to plan site structure, templates, headings, links, schema, and speed from day one — and links to learn more at https://prateeksha.com/blog?utm_source=tumblr and a short deep-dive at https://prateeksha.com/blog/web-design-seo-company-pretty-seo-later-fail?utm_source=tumblr.

Where most people go wrong

Treat SEO as a checklist after launch — then discover broken links, missing meta tags, and a CMS that won’t let marketers edit basics.

Let design decisions hide content structure (big text that isn’t an H1, image-only pages) so search engines can’t read your message.

Ignore speed and third-party scripts until conversion drops — performance is not optional for mobile users.

A simple 4-step framework (do this at kickoff)

Map the site architecture first

Tip: Sketch categories like a user would think (home > services > specific service). Keep important pages within three clicks.

Build templates with editable SEO fields

Tip: Ensure title, meta description, canonical tag, and social preview fields are visible in your CMS editor.

Enforce semantic headings and link rules

Tip: Use one H1 per page, H2s for sections, and add contextual links inside content to related pages.

Set performance and schema basics before design grows fancy

Tip: Pick image size rules, limit heavy scripts, and add basic structured data (product, article, FAQ) at the template level.

Short case study

A mid-size maker relaunched with a visual-first agency. The new homepage used lots of large images and no clear H1. Within weeks organic traffic dropped 18%. Fixing it meant new templates, redirects, and three months of content work. Contrast that with a retail client who switched to templates that let marketers edit meta fields — updates that once took weeks now take minutes. Small investments in planning saved months of disruption.

FAQs

Q: “Is SEO only about keywords?” A: No. SEO includes site structure, editable templates, headings, internal links, structured data, and speed — all of which affect discoverability.

Q: “Can my designer handle this?” A: Designers can, but only if you include an SEO person or checklist at kickoff. It’s a coordination job, not a single skill.

Q: “What if my CMS won’t let marketers edit SEO fields?” A: Add those fields to templates or choose a CMS that supports them. Otherwise every change requires a developer ticket.

Q: “How much extra time will this add?” A: A few extra hours in discovery and one kickoff workshop saves weeks of rework and keeps launch momentum.

Conclusion

Don’t launch “pretty” pages that aren’t structured to be found — it costs more to fix later.

Build templates that let non-technical team members edit titles, meta, and schema.

Plan performance budgets and heading rules during design, not after launch.

Filament SEO Fields: Make Your CMS Do the Heavy Lifting How small teams use admin-side SEO fields to publish smarter, faster, and with fewer mistakes

Intro

If you run a small business, blog, or solo project you already wear a dozen hats. SEO shouldn’t be another late-night one-off task. The trick is putting the right SEO controls inside the admin where your editors work — meta titles, descriptions, Open Graph cards, JSON‑LD schema, and slug rules — so good pages get built by default.

When SEO becomes part of the writing flow, teams publish faster, avoid common technical mistakes, and keep traffic steady during changes. This piece explains a simple, non-technical framework for adding SEO fields to your CMS admin, plus a short case that shows how it helps. If you want deeper how-tos or examples, check resources at https://prateeksha.com?utm_source=tumblr and the blog at https://prateeksha.com/blog?utm_source=tumblr — especially this walkthrough: https://prateeksha.com/blog/filament-admin-panel-seo-fields-prateeksha?utm_source=tumblr

Where most people go wrong

Treating SEO as an afterthought: meta tags and schema get tacked on at publish time, which causes missed opportunities and inconsistencies.

Giving editors raw tools with no guardrails: raw JSON‑LD or freeform slugs invite errors and 404s.

Not tracking changes: when slugs change without redirect records, you can lose rankings and referral traffic.

Main framework: 4 simple steps to an SEO‑friendly admin

Add the essentials first

Meta title and meta description with character guidance and a live SERP preview.

Slug field with auto-generate + manual override.

Tip: defaults save time — auto-fill from the headline and let editors tweak.

Include social and schema controls

OG title, description, and image fields that default to meta values.

A simple schema builder for common types (Article, Product) with a validated JSON option for advanced users.

Tip: expose advanced schema editing only to technical roles.

Build validation and guardrails

Length counters, uniqueness checks for slugs, and server-side JSON validation.

Warn before saving if a slug conflicts or schema is invalid.

Tip: record previous slugs and create redirects automatically when URLs change.

Make linking part of the workflow

Internal link suggestions and a related-content selector inside the editor.

Encourage 2–5 meaningful internal links per page to help discoverability.

Tip: smart suggestions based on page titles speed up linking without guesswork.

Short case study

A one-person content team for a niche e‑commerce brand added admin-side SEO fields and previews. Before: product launches required a ticket to engineering for schema and social cards. After: the product owner filled a form, chose an OG image, and used the schema builder. Result: fewer publication delays, richer SERP features for new SKUs, and a drop in post-launch QA tickets. That small change freed time for marketing and reduced human error.

FAQs

Q: I’m not technical — can I still use schema safely?

A: Yes. Use structured forms for common schema types and hide the raw JSON editor behind an “advanced” toggle.

Q: Will defaulting OG to meta fields hurt social sharing?

A: No — defaults are a safety net. Allowing overrides gives control when social messaging should differ.

Q: How many internal links should I add?

A: Aim for 2–5 relevant links per page. Prioritize helpful context over arbitrary counts.

Q: What happens when I change a slug?

A: Capture the old slug and create a redirect automatically. That preserves rankings and user bookmarks.

Conclusion

Putting SEO into your CMS admin turns one-off tasks into reliable routines. To recap: - Start with meta fields, slug rules, and a live preview so editors can see results immediately. - Add social and schema controls with sensible defaults and role-based access. - Validate, log, and auto-redirect to protect traffic during edits.

From WhatsApp Chats to a Real Website: A Practical Roadmap for Small Businesses

How to turn DMs and referrals into predictable enquiries without losing the personal touch

Intro

If your business lives in WhatsApp threads, Instagram DMs and word-of-mouth, you’re doing great at relationships — but you’re probably losing customers you never even knew you could have. A simple, mobile-first website is the bridge between casual chats and consistent enquiries: it builds trust, captures leads when you’re offline, and shows up in local searches. This isn’t about replacing WhatsApp — it’s about organising it. In seven days you can go from scattered messages to a tidy site that nudges visitors to call, chat, or book. Want examples and a step-by-step plan? I lay it out below (and you can peek at more at https://prateeksha.com?utm_source=tumblr).

Where most people go wrong

Trying to build a perfect site before they launch — paralysis > progress.

Treating a website like a brochure instead of a lead-capture tool (no clear CTA).

Keeping everything in chat and assuming casual leads will convert consistently.

Main framework: 5 simple steps

Define one goal (day 1)

Pick a single primary action: call, WhatsApp message, booking, or form.

Tip: Everything on the page should push toward that one action.

Gather content fast (day 2)

Collect logo, 6–12 photos, 2 testimonials, short service descriptions, and price ranges.

Tip: Use phone photos — authenticity beats staged stock.

Design for mobile-first clarity (day 3)

One-page or small multi-page layout: Home, Services, About, Contact.

Tip: Prominent CTA (button), visible phone tap-to-call and WhatsApp links.

Build with conversions and tracking (day 4–5)

Add a short contact form, WhatsApp click-to-chat, and call tracking. Connect Google Analytics.

Tip: Basic SEO on titles/meta and submit sitemap so search starts noticing you.

Test, launch, and teach (day 6–7)

Test on phones, try pre-filled WhatsApp messages, check that forms work. Train whoever answers leads.

Tip: Launch quick, iterate often — real feedback beats assumptions.

Short case study

A home baker was juggling Instagram orders and missed weekday enquiries. We launched a one-page site with an order form, calendar availability, and a WhatsApp CTA. Weekday bookings became predictable, admin time dropped by half, and repeat customers could re-order without sifting through old chats.

FAQs

How long does this actually take? A focused one-week launch is realistic if you provide photos and basic info quickly.

Will I have to stop using WhatsApp? No — keep WhatsApp. The website channels chats into predictable leads with pre-filled messages and tracking.

How much does this cost? Costs vary by customisation and hosting, but a lightweight, mobile-first site is far cheaper than time lost to missed leads.

Do I need technical skills to update it? Basic edits (text, photos) should be simple. I provide a short handoff so you can update prices or opening hours.

Quick resources

Read more on the blog for a step-by-step guide: https://prateeksha.com/blog?utm_source=tumblr

A detailed story of the transition is here: https://prateeksha.com/blog/from-whatsapp-to-website-prateeksha?utm_source=tumblr

Conclusion

A fast, focused website: - turns informal chats into measurable enquiries, - keeps your WhatsApp while making messages easier to manage, - improves trust with simple design and contact options, - gives you data so you know what actually brings customers.

Affordable websites that don’t look cheap How to get a polished, searchable site without the luxury price tag

Intro

You don’t need a six-figure budget to have a website that looks professional, loads fast, and attracts customers. The difference between “cheap-looking” and “affordable-but-classy” is process, not price. At Prateeksha we focus on a content-first brief, reusable components, and SEO/performance built in from day one. That means fewer surprises, faster launches, and a site that actually helps your business — not just something that “looks nice.” If you want deeper reads or examples, check the blog at https://prateeksha.com/blog?utm_source=tumblr or our short explainer here: https://prateeksha.com/blog/affordable-web-design-services-prateeksha?utm_source=tumblr.

Where most people go wrong

They buy the cheapest package without a scope: low quotes often skip content strategy, SEO, and accessibility checks. The result: a pretty homepage and lots of technical debt.

They expect “unique” for a template price: templates are a shortcut — but uniqueness comes from well-chosen custom pieces, not a full custom build.

No plan for content or ownership: vendors deliver a site but not a content model, CMS training, or clear handover. Then updates cost extra.

Main framework: 4 practical steps to affordable quality

Start content-first

Map your pages and business goals before design. Know the 3–5 pages that drive value (home, services, contact).

Tip: If words are missing, pause design — content drives structure and SEO.

Pick the right balance: templates + targeted custom work

Use a solid template for generic pages; invest in custom design for pages that sell (pricing, service detail, landing pages).

Tip: Prioritize emotion and trust signals (testimonials, case studies) for custom styling.

Build a component library

Buttons, cards, forms, and header blocks that are branded once and reused everywhere save hours.

Tip: Think Lego — assemble pages instead of redesigning them.

Bake in SEO, performance, and accessibility

Use semantic headings, fast images, light CSS, and clear meta tags from the start.

Tip: Small performance wins (compressed images, lazy loading) improve both UX and search rank.

Short case study

Local café, quick launch — budget-conscious, big effect. - Goal: menu, contact, booking, and a vibe that matched the café’s brand. - Approach: branded a restaurant template, added a custom menu component, and optimized images and headings for local search. - Outcome: live in two weeks, 40% less than a full custom build, and more calls for reservations within a month.

FAQs

Q: Can an affordable site still rank in search?

A: Absolutely. If you prioritize structure, headings, and performance, affordable builds can rank well; SEO is about consistency and content, not price.

Q: Aren’t templates limiting?

A: Templates are starting points. Smart customization and a component system make them feel bespoke without the cost of full custom design.

Q: What ongoing costs should I expect?

A: Hosting, domain, minor updates, and optional maintenance or marketing. Ask for a maintenance plan so you budget predictably.

Q: How fast can I launch?

A: A simple template-based business site with content ready can go live in 2–4 weeks; custom features add time.

Conclusion — quick takeaways + next step

Smart templates + targeted custom components = affordable quality.

Components and a content system save time now and reduce maintenance later.

SEO and performance belong in the initial build, not as extras.

Clear scopes and milestones prevent surprise fees.

Affordable sites that don’t feel slow

How non-technical founders get speed and results without overpaying

Intro

Buying a website as a non-technical founder can feel like a forced choice: cheap vs. fast. The truth is you don’t need a deep developer budget to get a site that loads quickly and converts visitors into leads. Focused decisions about images, fonts, and third‑party tools move the needle more than a flashy template or expensive stack. This guide cuts through the jargon and gives a simple roadmap you can use when comparing vendors or reviewing proposals. If you want examples and deeper reading, check our blog posts and services at https://prateeksha.com/blog?utm_source=tumblr and https://prateeksha.com?utm_source=tumblr — including a practical how‑to: https://prateeksha.com/blog/affordable-website-fast-performance-non-tech-founders?utm_source=tumblr.

Where most people go wrong

Choosing the cheapest template and filling it with plugins. Templates can ship a lot of unnecessary code; plugins add weight and slow pages.

Adding every marketing widget "just in case." Each chat box, analytics pixel, or form tool can add delay and layout instability.

Treating images and fonts as afterthoughts. Large photos and multiple font families are the usual culprits behind slow load times.

A simple framework to get a fast, affordable site

Follow these 4 steps. Each is practical and non‑technical.

1) Start small: define pages and goals - Tip: map the 3–5 pages that drive leads (home, services/product, pricing, contact). Less is cheaper and easier to optimize. - Tip: list primary calls to action (newsletter, demo, booking) so design prioritizes those elements for speed.

2) Image strategy: the biggest win for speed - Use modern formats (WebP/AVIF) and serve appropriately scaled sizes for mobile and desktop. - Compress to perceptual quality — photos often look fine at far smaller file sizes. - Lazy‑load images below the fold so the hero content shows immediately.

3) Font and script discipline - Limit font families and weights; one family + 2–3 weights covers most brands. - Prefer system fonts when possible or use font-display: swap (ask your designer for this). - Audit third‑party scripts: keep only essential tools and load non‑critical scripts async or deferred.

4) Measure and iterate - Ask your vendor to run a Lighthouse snapshot and agree on Core Web Vitals targets (LCP, INP/FID, CLS). - After launch, track real‑user metrics and fix the top 5 largest requests (usually images, fonts, or a heavy script). - Tip: start with a single pilot page (home or product) to validate improvements before a full rebuild.

Short case study

A SaaS founder launched quickly with a cheap template but saw high bounce rates. We rebuilt one landing page: optimized hero image files, removed two marketing widgets, and limited fonts. Result: Largest Contentful Paint dropped significantly and trial sign‑ups rose 22% within two months — without increasing ad spend.

FAQs

Do I need a developer to get these wins? No. Many of the steps (image compression, limiting fonts, removing widgets) are handled by good designers or platform-savvy freelancers. Ask for a “performance plan” in plain language.

How much more does a performance-focused build cost? Expect a small premium over the cheapest template approach. That premium pays back through better conversions and lower ad costs. Ask vendors for before/after metrics.

What should I ask vendors when comparing quotes? Request a short plan covering images, fonts, hosting/CDN, and third‑party scripts, plus sample Core Web Vitals from past projects.

How can I check my current site’s speed? Use PageSpeed Insights or Lighthouse for an easy snapshot. Share the results with any vendor you’re evaluating.

Conclusion — quick takeaways

Prioritize images, font limits, and a minimal app list to get the best speed for your budget.

Start with a small set of pages and agree on measurable Core Web Vitals targets.

Ask vendors for simple before/after metrics and a maintenance plan for ongoing monitoring.