Celebrating creativity future-proofs the industry
On 19th September the 2018 Practical Caravan and Practical Motorhome awards will take place at Hampton Manor in Solihull. The event celebrates the best innovations and new products in the caravan and motorhome industry, and our MD Andrew wood has taken the opportunity to praise the critical role played by manufacturers’ creativity and innovation.
Speaking ahead of the event Andrew said that the awards play a vital role in in creating a sustainable industry which will continue to prosper in the future.
“In the face of an unpredictable economic environment and ever-increasing customer expectations it is the manufacturers’ commitment to continual innovation and improvement which guarantees the future of this industry,” he said.
Andrew added that the awards provide a focus for people to stop and take the time to really appreciate all the on-going hard work. “Nothing stands still in this industry; customers are quite rightly demanding higher standards and more features, so it is easy to get caught up in taking the next step, without really appreciating what has already been achieved,” he said. “This is an opportunity to stop, appreciate and reward some of that fantastic work.”
The much-anticipated annual awards which recognise best innovations and new products, are highly regarded by both the industry and the buying public, and their influence can have a direct impact on the success of a product.
“We know from our own work with both manufacturers and dealers just what an impact having a Practical Caravan or Practical Motorhome award can have, which is why Kal Group is delighted to support the event with sponsorship,” explains Andrew. “As a business our core values of innovation, creativity and continually raising standards align perfectly with what manufacturers are trying to achieve and what these awards are celebrating.”
“This determination to improve and innovate is helping the touring sector compete against increasing competition from other parts of the holiday and leisure industry, as well as stiff competition from abroad and we’re delighted to be able to help our clients achieve that goal,” added Andrew.
His final message to all the businesses that will be attending the event; “Regardless of who takes home an award on the night, everyone is making a fantastic contribution to the industry, so good luck to everyone, enjoy the event and have a drink on us!”
