#pr case

PR CASE STUDY ON TSD CORP

TSD Corp is a leader in Individual Digital Identity Management.They help clients establish their brands on various social media platforms and enable them to interact directly with the customers. Company addresses the Social Media presence with professional Social Media Management team that comprises of experts in the field of Social Media Managers, Creative writers, Web designers and Developers, Analyst, Marketing and many more. This ensures an active, engaged and strong Digital presence. With over 100+ Million, they have a very Strong Online Community in the area of Cricket, Sports and Bollywood & Music.

With a clientele like Ministry of External Affairs, Indian Diplomacy, International Day of Yoga (IDY), Air India, Delhi Daredevils, Kings XI Punjab, Rajasthan Royals, MS Dhoni, Virender Sehwag, Harbhajan Singh among others, TSD Corp has proved to be a successful start-up. The cliental of TSD Corp belongs to various sectors including Sports, Corporate and Government.

FOUNDER: PANKAJ RAHUL SINGH & JAY MOTWANIØISSUES:

The case is structured to achieve the following objectives:

1.Understand the importance of positioning and repositioning the brand when its performance is declining.

2.Explore the strategies that can be followed by companies to position and increase the credibility of the brand.

3.Analyze the steps taken by 2wenty7 Incorporate to position TSD Corp. as the leading digital agency and make it appealing to the media.

4.Discuss the implications for brands in this new age, which is marked by a proliferation of social media where consumer reactions can make or mar a brand.

5.Impact of PR agency can change the performance of a brand.

VISION AND OBJECTIVE OF 2wenty7 Incorporate for TSD Corp: ·

Projecting TSD Corp. as the only digital solutions who can take the right responsibility to position your brand digitally and socially.

·Increasing the brand credibility.

·Positioning rightly in the mind of audience and media.

·Keeping the brand out of controversies and media trials.

·Keeping the track of industry and trending story participation.

·Keeping the client always in the positive news.

CHALLENGES AND THREATS FACED BY Twenty7 INCORPORATE:

1.Making recognition of a Non-Brand in a short span of time as a well- known Brand. (Present Scenario- A success story is already in progress, got through Narendra Modi’s My Gov Account.) ●

2.Making media aware and convince of the existing USP of TSD Corp. (Present Scenario- Media presence is immense.)

PR AND MARKETING STEPS TO ACHIEVE THE ABOVE GOAL:

Introducing new services to increase the value proposition of the brand ·

1.’LIVE in a Box’- With this service, we help you reach out to a wider audience remotely. Not only does this involve LIVE streaming events/conferences/concerts, but it also lets people engage LIVE via the HANGOUTS service. This solution is new way of reaching your TG and is as good as face to face conversations or stage/boardroom presentations are. LIVE is the hottest digital trend and some benefits are an instant response from viewers, real-time interaction, convenience, global audience, low operational, Travel & Logistical cost involved.

2.TSD Corp. launched Circle of Cricket 3D Game which crossed more than 60K downloads over a month. The game was launched for passionate cricket lovers and it is available in play store across the world.

3.Profiling of Jay Motwani and Pankaj Rahul Singh via interaction with the journalists of some leading publications like The New Indian Express, Sports Illustrator, Advanced Edge, Afternoon Despatch, The Tribune and also by generating exclusive stories and author article.

4.Facebook Live sessions involving various promotional activities for the brands.

5.Industry story participation to aware of the presence of TSD Corp to educate the audience about their unique identity.

6. Promoting brand tie-up news through brand marketing news agencies.

7.DELIVERABLES:

·TOTAL COVERAGES: 200+ ·

·TOTAL REACH: More than 80 Million ·

·TOTAL MEDIUM COVERED: PRINT, ONLINE, VIDEO ·

·TOTAL PRINT READERSHIP: 98, 90, 000 + viewership approximately ·

·TOTAL ONLINE SITE VIEWS: 9, 38, 27, 020 + viewership approximately ·

·TOTAL VIDEO VIEWS: 87, 94, 48, 570 + viewership approximately ·

·TOTAL AD VALUE: Rs.15, 16, 40, 447 · ·TOTAL PR VALUE: Rs. 90, 98, 42,682

·TOTAL COVERAGES: 200+ ·

·TOTAL REACH: More than 80 Million ·

·TOTAL MEDIUM COVERED: PRINT, ONLINE, VIDEO ·

·TOTAL PRINT READERSHIP: 98, 90, 000 + viewership approximately ·

·TOTAL ONLINE SITE VIEWS: 9, 38, 27, 020 + viewership approximately

·TOTAL VIDEO VIEWS: 87, 94, 48, 570 + viewership approximately ·

·TOTAL AD VALUE: Rs.15, 16, 40, 447 ·

·TOTAL PR VALUE: Rs. 90, 98, 42,682

·Arranging Press Conference for Circle of Cricket 3D Game Launch.

·Giving online presence like India Today, Business Standard, HT Mint, Times of India, Yahoo News, Sify News, Sports Keeda, DNA, Statesman etc. ·

·Giving video presence in NNIS, TEN NEWS, INDIA BLOOMS, ONE INDIA, NEWS TRACK INDIA etc.

·Creating different story angles and pitch mails to get TSD Corp. covered by the media.

STRENGTH OF TSD CORP. DISCOVERED BY 2wenty7 INCORPORATE TO PROJECT IN FRONT OF THE MEDIA

·TSD Corp. has clients like Ministry of External Affairs, Indian Diplomacy, International Day of Yoga (IDY), Air India, Delhi Daredevils, Kings XI Punjab, Rajasthan Royals, MS Dhoni, Virender Sehwag, Harbhajan Singh ·

·With over 100+ Million, they have a very Strong Online Community in the area of Cricket, Sports and Bollywood & Music. ·

·They are in the industry for the past 8+ years diversified in New Delhi, Mumbai and Bangalore. ·

·TSD Corp. is a digital startup with the mission to bridge the gap between the fans and cricket gurus hit the floor of Social Media with 15 Million+ Fans on Twitter, 40 Million + Fans in Google+ and 45 Million + Fans in Facebook which covers 80% of the major Social Media Platform involvement.

·TSD runs Global campaigns on its Social Media, especially on Google+ Hangouts and Facebook.

·The campaign majorly goes a long way in showing the global outlook and transparency.

·# Live Q & A: It involves a few key members of the citizenry for interesting discussions and debates on current and relevant topics.

·This Campaign involves more than 50 Million social views with 25 K live views with approximately 10 to 20 IPL Superstars each time.