Pay Per Verified Lead (PPVL): Stop Paying for Leads That Don't Convert
Every business wants more leads.
But more leads don't always mean more sales.
A business can receive hundreds of enquiries and still waste valuable sales-team time on:
β’ Fake enquiries β’ Wrong phone numbers β’ Duplicate submissions β’ Irrelevant requirements β’ People outside the target location β’ Low-intent enquiries
That's where Pay Per Verified Lead (PPVL) becomes an interesting approach to modern lead generation.
What Is Pay Per Verified Lead?
Pay Per Verified Lead is a performance-oriented lead generation model focused on verified and relevant customer enquiries rather than simply generating the highest possible number of leads.
The basic idea is simple:
Target β Generate β Verify β Deliver β Follow Up β Convert
Before starting a PPVL campaign, the business and marketing partner can define what qualifies as a verified lead.
Depending on the business, this can include:
β Genuine requirement β Valid contact details β Correct location β Relevant product/service interest β Non-duplicate enquiry β Agreed qualification criteria
This makes the campaign more focused on lead quality instead of lead quantity.
Why Lead Quality Matters
Imagine two campaigns.
Campaign A: 500 raw enquiries
Campaign B: 150 verified and relevant enquiries
If the sales team can actually work with 120 prospects from Campaign B, while only 100 prospects from Campaign A are useful, which campaign delivered greater value?
This is why businesses should not evaluate lead generation only by the number of enquiries.
The more important question is:
How many genuine sales opportunities entered the pipeline?
How PPVL Works
1. Identify the Ideal Customer
First, define who the business wants to reach.
This can include:
β’ Location β’ Industry β’ Budget β’ Customer profile β’ Product requirement β’ Service requirement β’ Buying intent
2. Generate Relevant Enquiries
Digital campaigns can be used across channels such as Google, Meta, landing pages, social media and other relevant platforms.
The objective is to attract people who have a genuine reason to enquire.
3. Capture the Lead
The prospect submits their information and requirement.
4. Verify the Lead
The enquiry is checked against the agreed qualification criteria.
5. Deliver the Verified Lead
Qualified leads are passed to the business for sales follow-up.
6. Follow Up
The sales team contacts the prospect and works toward an opportunity and eventual conversion.
A Verified Lead Is Not a Guaranteed Sale
This distinction is important.
A verified lead does not guarantee a customer.
Verification means that the enquiry meets predefined requirements.
Whether that lead becomes a customer depends on:
β’ Product β’ Pricing β’ Competition β’ Sales follow-up β’ Response time β’ Customer budget β’ Customer urgency β’ Overall sales process
Marketing creates the opportunity.
Sales converts the opportunity.
PPVL Can Work Across Industries
The model can be adapted for businesses where customer enquiries have measurable value.
Real Estate
Property buyers, investors and tenants can be qualified according to location, property type, budget and requirement.
Franchise Businesses
Franchise prospects can be evaluated according to preferred location, investment capacity and business interest.
Education
Course, admission and training enquiries can be targeted according to program, location and student requirements.
Home Services
Interior design, renovation, solar, construction and other service businesses can qualify enquiries based on location and project requirements.
B2B
B2B businesses can define leads according to company type, industry, location, requirement and decision-making role.
The PPVL Funnel
A simple PPVL funnel can look like this:
Audience
β
Digital Campaign
β
Enquiry
β
Lead Verification
β
Verified Lead
β
Sales Follow-Up
β
Opportunity
β
Customer
The goal isn't simply to increase the size of the first stage.
The goal is to improve the quality of the journey all the way through the funnel.
Why Businesses Should Track Verified Leads
Instead of measuring only:
Impressions β Clicks β Enquiries
businesses should also consider:
Verified Leads β Contact Rate β Opportunities β Customers β Revenue
This gives marketing and sales teams a much clearer picture of campaign performance.
The Rivavya Approach
Rivavya Create & Trade LLP works with businesses on digital marketing, franchise development and performance-oriented lead generation.
Its PPVL approach focuses on:
Targeting + Lead Generation + Verification + Sales Opportunity
The objective is to help businesses spend more of their sales time talking to relevant prospects instead of processing large volumes of unqualified enquiries.
Final Thought
The future of lead generation isn't necessarily about getting more leads.
It is about getting better opportunities.
A business doesn't need thousands of random enquiries.
It needs the right prospects, with the right requirement, at the right time.
That's the thinking behind:
Pay Per Verified Lead β PPVL.
Learn More
Explore Rivavya's PPVL and digital marketing solutions:
Rivavya is Gujarat's leading franchise consultancy offering franchise development, social media marketing, store interior design & Pay Per V
