When to Pause Paid Search Campaigns
When to Pause Paid SearchĀ Campaigns
I recently heard the suggestion of a PPC (pay-per-click) ādark timeā to test the impact of paid search on a site, shortly after the new design launches. The agency suggested this would allow them and us to get a baseline of the new site while also showing the impact and effect of the paid search campaigns on traffic.
Itās an interesting idea for many reasons, but none of them would be good forā¦
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