#ppc analytics

When to Pause Paid Search Campaigns

I recently heard the suggestion of a PPC (pay-per-click) “dark time” to test the impact of paid search on a site, shortly after the new design launches. The agency suggested this would allow them and us to get a baseline of the new site while also showing the impact and effect of the paid search campaigns on traffic.

It’s an interesting idea for many reasons, but none of them would be good for…