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Swift's change in style unnecessary yet polished
Swiftâs change in style unnecessary yet polished
Photo by Al Powers/Powers Imagery/Invision/APFILE â In this Sept. 19, 2014 file photo, Taylor Swift performs at the iHeartRadio Music Festival at the MGM Grand Garden Arena in Las Vegas. Swift is releasing her fifth album, â1989,â on Monday, Oct. 27, 2014. It is the Grammy winnerâs first full-length pop album and features the hit song, âShake It Off.â
Posted: Wednesday, October 29, 2014 7:30 pm
Swiftâs change in style unnecessary yet polished
Youâve likely heard that Taylor Swift released a new album this week. The promotional storm buffeting â1989â into the marketplace was impossible to escape unless you retreated to a doomsday bunker with no access to social media or the Internet, TV and all print publications.
And given the former country singerâs tenacious ability to stay on message, Iâm guessing if you know nothing else about her new music, you know that this is, officially, her first pure âpopâ album.
Of course, suddenly declaring yourself a pop star is obviously a question of semantics when youâre: 1. arguably the biggest force in popular music on the planet (Beyonce is the only one who could quibble), 2. have lodged numerous singles in the upper reaches of the Hot 100, and 3. included a single on your previous album that dabbled in dubstep produced by Max Martin, the No. 1 producer of pop music for the last 15 years. Still, this is Taylor Swiftâs narrative, and like an ex-boyfriend unlucky enough to find himself the subject of one of her songs, weâre powerless to change it.
The question of what this new direction gains her, however, is less clear because â1989,â named after the year she was born and (sort-of) indicative of the sonic territory where, for the time being, her sound resides, is indeed a departure.Â
Structurally, Swiftâs songs always have been pop in the sense that they strive for universal appeal with an emphasis on hooks and distinct melodies, but here, she almost completely jettisons acoustic instruments for programmed beats and synths. This is defiantly un-country, even in an era when country radio is playing rap and EDM hybrids.
Taylor Swiftâs previous album â the sprawling, big-hearted, omnivorous crowd pleaser, âRedâ â was one of the highlights of 2012 and the most populist album the decade has produced. It showcased her dexterity as a songwriter as she flitted effortlessly between a multitude of styles, from U2-size stadium shakers to corny country-radio ballads and even some twee. A multi-platinum seller, âRedâ was also ambitious, accessible and like nothing else in the marketplace.Â
So why change? Why try to fix a formula that isnât broken?
Because behind that pristine beautiful dork angel Swift presents to the world lies a pitiless maw that will not (and cannot) be satiated until it drinks fully the blood of every pretender to the throne, its black sandpapery tongue lapping every crevice of popular musicâs sordid vistas. Like a cross between a sentient Pinterest board and Littlefinger, she smiles and offers you a plate of her special homemade pumpkin chocolate-chip cookies arrayed on a fall doily she crocheted herself and only later, as you watch the head of Katy Perry roll bodiless through the keep, do you realize that by accepting them youâre now complicit in Swiftâs long game to secure for all time the platinum throne as well as all the power and prestige it entails.Â
I imagine Swift, cannier and more ruthlessly careerist than any of her peers, falls asleep every night with the rumbling voice of the void inside her intoning, âEvolve or die! Evolve or die! Evolve or die!â
There is only one other artist today whose hunger and ambition radiates at the same fevered pitch as Swiftâs, and he once famously interrupted her acceptance of a Video Music Award.Â
Kanye West and Taylor Swift are more alike than not, though his metrics of success have recently changed. The follow-up to his own world-conquering pop masterpiece, âMy Beautiful Dark Twisted Fantasy,â was âYeezus,â a brilliantly pitch-black industrial noise-rap hybrid with zero radio or crossover appeal, a left turn that makes â1989â look like the predictable baby step it is. But I guarantee West lies awake at night plotting ways he could overthrow Drake, even if he ultimately decides heâs no longer interested in doing so.
What â1989â sounds most like is a transition, the album that signals Swift is moving in a new direction without necessarily signalling what she might sound like in the future. Not that â1989â canât stand on its own â itâs the most slick and polished pop album of 2014, and it benefits from Swiftâs surefooted instincts and knack for the making personal details universal. But with almost all the production handled by the omnipresent Martin, it also sounds like a lot of Swiftâs contemporaries, despite it supposedly hearkening back to the â80s
Still, Swift strikes me as the type of person with a meticulously plotted 10-year plan, and given that sheâs now five albums into her career without a single dud and sheâs only 24, I can only assume everything is going exactly as she predicted. Personally, I would love it if she took the heartland rock of âHoly Groundâ from âRedâ â which sounds like a new The War on Drugs album polished up for Top 40 radio â and explore that mid-â80s period when Springsteen, Tom Petty and even Bob Dylan were writing fist-pumping synth-rock songs for middle America.
Not that any of us have a say in what Taylor does next, obviously. Itâs her world. Weâre just lucky she lets us live here.
Here are my favorite songs of â1989â in order of preference:
⢠âStyleâ: the most instantly sublime song on the album and the one that sounds like it could be on âThe Driveâ soundtrack.
⢠âOut of the Woodsâ: sweet goth-pop written with Jack Antonoff of Fun and Bleachers, and the one song that genuinely sounds like nothing else out right now.
⢠âBlank Spaceâ: lyrically, the best song on the album â self-aware, romantic and funny.
⢠âCleanâ: moody, ruminative bedroom pop with sumptuous backup vocals courtesy of Imogen Heap.
⢠âI Know Placesâ: the one that would have been most at home on the new Lorde-curated âHunger Gamesâ soundtrack.
Youâve probably heard all the Taylor Swift you can stand. Last weekâs collection of synth-pop and goth is perfect for Halloween, so keep the music going with the Joplin Globe Jukebox, on joplinglobe.com.
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Wednesday, October 29, 2014 7:30 pm.
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