Implementation
For a company to be considered a social organization, it must understand the key principles that help determine it. These principles provide the opportunity for effective content to be developed and shared with the community. It’s what allows a company to remain relevant, consistent, and maximize their reach. My client, that I’ve been working with for the past 2 months, has learned this and so much more. With their presence mainly on Facebook, Instagram, and LinkedIn, they can focus on other platforms that can increase overall engagement. With the right content, at the right time, in the right place, Shoe Sensation can implement some of the recommendations I gave successfully---even when a challenge presents itself.
The challenges start merely from the recommendations itself. Because they can only provide potential, there’s a risk that it may not work or provide adequate results. The best strategy is to test the waters and figure out what the community wants and needs from the company. The company must be willing to accept feedback and facilitate conversation around the products or services being offered. I think some limitations for Shoe Sensation could involve the fact that they have a small-town presence which is translating to social media. While this aligns with the mission and values of the company, it doesn’t align with being a social organization. So, if Shoe Sensation wants to do both, they must find the perfect balance. They can utilize all platforms, make content relevant and relatable, and still provide that small-town feel in-stores. If they want that feeling to be online, then that falls within the content they choose. For an example, they can post pictures of things from the Midwest involving their shoes. This captures the feel, provides the opportunity for engagement, and creates results. But this only scratches the surface. With each recommendation, there’s a potential ... potential for a challenge or potential for a result.
