We're looking to ramp up social media efforts in preparation for our upcoming Stirrific app. In addition the normal Social Media prerequisites like Twitter and Facebook one of the platforms we want to focus on is Instagram. What makes Instagram unique is unlike Twitter or Facebook it's mobile only. This means you can only add content if you have the Instagram app installed on your smart phone. Instagram doesn't allow you to schedule posts or easily manage multiple user accounts. If you have multiple accounts like a personal Instagram account and a company account you have to sign out and sign back in. Because of this I did some research on tools that allow you to manage and schedule Instagram photos through your computer.
ScheduGram
ScheduGram lets you schedule and upload Instagram photos from the computer. They get around Instagram's API restriction by hooking up a physical smart phone that connects with custom software they wrote. This way in the eyes of instagram all the posts are coming from a mobile phone authenticated with your credentials. This method is probably what most of these services are using.
Other notable things:
Price starts at $13 a month for 1 Instagram account
Can't comment or interact with users using their system (just posting)
Can manage multiple Instagram accounts
Allows you to edit photos through their web interface
Multiple user capabilities for teams
(Also have a great landing page with clear info!)
A lot of features all focused around Instagram. This is probably the service we'll try.
Latergramme
Not a fan of their landing page. Not much info other than you can "schedule and manage your Instagram posts." It looks like a free service, but can't tell since there isn't much info so maybe they are targeting more consumers rather than businesses.
Postso
Their service allows scheduling and posting for Pinterest, Twitter, and VK.com. Other than mentioning that fact there's not much in terms of feature explanation or screenshots which doesn't inspire a lot of confidence. I'm all for minimalism, but it might be too minimal. Pricing is straightforward at $14.95. It's unclear whether you can do multiple accounts and multiple users like you can with Schedugram.
BONUS: Hootsuite
Hootsuite doesn't allow you to schedule or post to Instagram, but they allow you to comment and interact with other's posts through their interface. They also allow you to monitor different hashtags which makes it great for discovering and finding relevant content quickly. The plan is to use this in conjunction with one of the scheduling tools mentioned above (most likely Schedugram)
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