#post-installation event

MassiveImpact: A Cost Per Action Mobile Ad Network

Views, impressions, clicks… I seriously wonder why we still measure and advertise based on these metrics. MassiveImpactis a mobile ad network reaching more than 1 billion mobile internet users from 190 countries and they don’t. They use CPA, or cost per action, to determine their ad pricing. That’s right… you only pay when there’s an actual conversion! This means that your return on investment is…