#popularthings

We’re all familiar with Lands’ End. It’s been around forever! A reliable purveyor of comfortable, practical clothing for relatively outdoorsy moms and dads of a certain age and temperament everywhere, right? Well, yes—but not entirely. Lands’ End has become a go-to for well-made, classic, and—dare we say it?—stylish threads and gear for active folks of all ages. What we’re saying is, they have some really cute stuff. Below, a selection of 11 best-selling favorites.

1. A stylish slicker you can keep in your pocket

Weathermen can be so unreliable – good thing you’ve got a rain jacket in your back pocket. (Photo: Lands' End) They say that April showers bring May flowers but, this spring, we’d love to see that rain wash away this pesky pandemic. That said, staying at home has us jonesing for solitary walks and fresh air more than ever—even in a light drizzle. Enter: this cute hooded rain jacket, which comes in classic black or bright yellow for a pop of color and levity during even the gloomiest days. The hood and waist both cinch to adjust for more inclement conditions, and the whole jacket folds into a compact square to pack away when the sun begins to shine. Reviewers give this jacket a solid 4.7 stars, saying it's versatile, true-to-size, and lightweight. Get the Women’s Packable Raincoat from Lands’ End for $71.97

2. A versatile vest for stylish layering

Look ma, no sleeves. (Photo: Lands' End) You’ve got to love a layer. The name of this comfy puffer vest belies its multifunctionality—no season calls for layers more than spring. With frosty mornings that transition swiftly into toasty afternoons and back into chilly evenings, it can be hard to decide how to dress for the season, especially if you’re planning to be out all day for a long social-distancing hike. That’s where this cute puffer vest comes in, providing some extra coverage without weighing you down when the wind picks up. The vest has a fitted, feminine cut, setting it apart from its more shapeless, boxy counterparts, so you can layer up and still look svelte. Nearly 700 reviewers give this vest 4.5 stars, saying it's great for hiking, lightweight, and exactly what they expected. Get the Women's Winter Down Puffer Vest from Lands’ End for $26.98

3. This snuggly robe tailor-made for brunching in bed

Next level hygge achieved. (Photo: Lands' End) We’re all spending a lot more time at home these days, so we need to outfit ourselves accordingly. Consider this ultra-cozy cotton terry cloth robe the Netflix & Chill version of the Little Black Dress. There’s nowhere you can’t rock this snuggly statement piece. The kitchen? Nailed it. The couch? Make yourself comfortable. This luxe, shawl-collared robe comes with a belt for when you want to tighten up your lounge look, and roomy pockets to stash relaxation essentials—like tissues to get you through a tear-jerker romcom marathon, or extra snacks. Get the Women's Cotton Terry Long Spa Bath Robe from Lands’ End for $41.97

4. A crazy flattering one-piece bathing suit

Life’s a beach! (Photo: Lands' End) Bathing suits are tough to shop for, and one-pieces are even tougher. So when you find a really good one, you’ll want to hang on to it. This Draper James x Lands’ End number is a really good one. Draper James is a clothing line by Reese Witherspoon and, like everything else the powerhouse actress has been up to lately (Big Little Lies! The Morning Show! A book club to rival Oprah’s!) its wares are incredibly charming. This suit, which comes in three colors to flatter a variety of skin tones, features flattering lines, a soft cup bra insert for support, and a ruffled bustline that adds a flirty touch to a classic silhouette. And did we mention it’s Reese approved?

5. A rugby shirt to up your style game

Go sports! (Photo: Lands' End) Trends come and go, and while some deserve to be relegated to the annals of dubious fashion history (we’re looking at you, Ugg boots and light-wash flared jeans), there are certain styles that are pure Americana—and always in style. One of those is the rugby polo, a prepster staple that can be dressed up or down. We love this cheeky example, which features blocked primary colors for a classic preppy look and a boxy, unisex shape. Throw it on over some khakis and sneakers or kick up the look with denim and boots. Either way, game on. Get the Men's Long Sleeve Colorblock Rugby Shirt from Lands’ End for $44.97

6. A classic canvas tote, with a twist

You’ve got this one in the bag. (Photo: Lands' End) Consider the canvas tote a wardrobe staple. It’s versatile in both function and fashion—you can use it to haul everything from beach blankets to books, gym clothes to your laptops and tablets. This one comes in seven fun and feminine patterns that give a unique touch to a classic shape. Four interior pockets provide extra storage to the open-topped tote, and you can get your initials embroidered on the water-resistant fabric to make it your own. Nearly 1,000 reviewers have given their thoughts on this classic bag, with many even calling it the "best bag ever." Get the Medium Print Open Top Canvas Tote Bag from Lands’ End for $19.97

7. A deep and sturdy tote to carry your cold ones

Keep your cool this summer. (Photo: Lands' End) Even if the farthest you plan to trek this summer is from your living room to the backyard, you’ll need help transporting your spiked seltzer—and a way to keep them chilled throughout a long afternoon of sunbathing. This insulated, water-resistant canvas tote comes with a removable shoulder strap for extra support and keeps food and beverages cold for up to 2 and a half hours when you throw in some ice packs. Plus, it’s a whole lot cuter than your bulky old plastic cooler. Get the Insulated Cooler Tote Bag from Lands’ End for $41.97

8. A pair of rubber wellies to make you feel like a kid again

Rain, rain, don’t go away. (Photo: Lands' End) Make that a very stylish kid. Reclaim the simple pleasure of splashing in puddles when you don these rubber rain boots. These waterproof mid-calf boots come in a versatile black or cute navy stripes, and feature a removable padded footbed for extra support. An adjustable buckle adds an extra bit of flair when you’re out braving—or embracing—the stormy weather. Get the Women's Waterproof Rain Boots from Lands’ End for $41.97

9. A beach blanket big enough for all your buds

Consider it a blanket statement. (Photo: Lands' End) This soft velour beach blanket is 78" wide by 70" long. That’s big enough to fit you and a couple of your sun-loving besties. And hey, if we’re still practicing social distancing this summer, that just means more room for you. Perfect for beach bathing or backyard picnicking, this machine-washable blanket comes in two cheerful velour patterns, both of which reverse to sturdy, terry loops on the bottom side. Get the Printed Velour Beach Blanket from Lands’ End for $44.97

10. A versatile sheath dress (with pockets!)

Everyone loves a dress with pockets. (Photo: Lands' End) An earlier version of this dress was so popular among well-heeled working mothers it went viral among a style-savvy group of “Lawyer Moms” a few years back. Today, the dress’s flattering knit and silhouette are no less coveted. We like this style, which features elbow-length sleeves that make it a great choice for the office (or home office Zoom calls) or a backyard BBQ. Front pockets give the classic style a kicky touch (not to mention a place to store your phone and wallet) and the dark hues give the feminine floral pattern an edgy upgrade.

11. A kids’ hoodie that lets you leave the sunscreen at home