#plugin alliance

Here’s a weird coincidence: Yesterday, I got a book on Frank Zappa’s gear out of the library. Appropriately enough, it’s called Zappa Gear. This morning, I was reading about one of the reverb units he used in his studio, the Ursa Major Space Station SST-282: That was probably somewhere between 8:00 and 9:00 AM. I remember thinking something along the lines of, “Hmm, I’m wonder if anyone has made…

Yup, a funky name for a track that sounds like some of those in-between moments at work. One of those tunes that started as an experiment, specifically using a softsynth called “Knifonium” by Plugin Alliance [The original hardware unit can be seen HERE – and costs considerably more than I could afford!] But about the music itself…… from TomsTypewriter.com

(Soundwide’s brands from the company’s website)

Soundwide is the conglomerate comprised mainly of Izotope, Native Instruments, and Plugin Alliance. When the entity was created, Mark Cattini was announced as CEO. Cattini had no experience in the music space and ample experience selling small tech companies to large tech companies, leading me to speculate that this was the intended fate of Soundwide.

However, Cattini is out. In January of 2023, Cattini signed on as CEO of Acoustic, a marketing technology company. Soundwide is omitted entirely from Cattini’s LInkedIn job history or from the Acoustic’s press announcement of his new post.

Instead, the person now identifying as Soundwide CEO is Rob Singer, a former chief marketing officer at a number of unrelated companies. Interestingly, Singer lists himself as CEO dating back to July 2022, just a month after Cattini’s June letter to Izotope customers. 

Days after Acoustic announced Cattini’s new post, Soundwide laid off 8% of its staff.

So what does all this mean? Reading between the lines, I suspect Cattini’s specialty of selling tech companies to bigger tech companies failed to pay off. An unannounced executive change suggests an acrimonious or a less-than-voluntary departure. It’s hard to guess wither Singer is long for the music tech world either. He lists no experience in this space. Unlike most tech companies, Soundwide does not list its leadership team on its website.

Plugin Alliance & NEOLD – V76U73 VST Free Download 2022

Plugin NEOLD and Alliance – V76U73 VST Free Download. It’s full offline installer standalone setup of Plugin Alliance & NEOLD – V76U73 VST. Plugin NEOLD and Alliance – V76U73 VST Overview Plugin Alliance & NEOLD – V76U73 VST is actually an excellent cd processing software created to meticulously copy the character of 2 highly sought after parts of 1950s hardware like the Telefunken V76 preamp as…

Pro Tools Expert – First Look – Karacter Saturation Plug-in From Plugin Alliance

In this Video Tutorial/Review, Pro Tools Expert Team Member Julian Rodgers takes a first look at the new Karacter saturation plug-in from Plugin Alliance. Using elements of a mix Julian demonstrates the different characters of the saturation and FET Shred modes as well as the two complementary versions of the plug-in – Mix and Master. Using the Master version of Karacter he shows how by unlinking…