Pleasant Persistence - The Key to Getting Your Calls Answered
This morning I stumbled across this article by Rich Hollander. The subject covers something anyone working in sales will often ask themselves “how to I get the decision maker to return my messages?”
Rich’s article was very interesting and I have to say I agree. Pleasant Persistence, he says, is the key:
I cannot tell you how many customers have told me that they took my call because I always left a pleasant message and I always continued to call back, even without getting a call back.
The takeaways of the article come in the form of a handy list:
Realise that it is your job to get in front of them.
On average it takes 7 calls to get to speak to them. Most people stop at 2.
There is nothing you can do except be pleasant.
Remember how you can help their company
Use CRM to help.
Be genuinely happy when you get to speak to them.
Most sales people we’ve come across know this already - the problem is they often don’t have the time to call 7 times, and their sales skills are much better used on selling the product.
So why not let a telemarketing team take the strain? If you don’t want, or can’t be pleasantly persistent to get a meeting with your decision makers we can do the job for you.
