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Playtika Sets Aside Up to $450 Million for Game Company Acquisitions
Mobile games publisher Playtika plans to spend between $300 million and $450 million on smaller acquisitions over the next three years. The company announced this during its recent investor call covering the fourth quarter and full-year results for 2024. According to Craig Abrahams, Playtika’s president and CFO, these funds will target “bolt-on” acquisitions – smaller purchases that complement…
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Playtika Unleashes Star Power with Debut of Celebrity-Studded Campaigns
HERZLIYA, Israel /PRNewswire/ — Some of Hollywood’s hottest celebrities are sharing their love of mobile games in a star-studded lineup of U.S. national ad campaigns for Playtika, a mobile games pioneer and interactive entertainment leader. Launching nationwide across broadcast and social media, the new creative stars Sarah Jessica Parker for Solitaire Grand Harvest, Drew Barrymore for Bingo…
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Y’all think Drew knows she’s in this ad?
Playtika launches casual game Merge Stories
Playtika launches casual game Merge Stories
Playtika’s Jelly Button studio has expanded its casual game portfolio with the launch of Merge Stories after three years of work.Read More
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