#platform strategy

By Cliff Potts, CSO, and Editor-in-Chief of WPS News Baybay City, Leyte, Philippines — July 14, 2026 Overview Once public media commits to digital delivery, a second-order question emerges: should it rely on infrastructure owned by others, or should it control the platform through which its content reaches audiences? This is not a technical distinction. It is a strategic one, with implications…

How Entrepreneurs Can Choose One Platform and Stop Letting Every App Hijack Their Attention Let’s begin with a truth bomb wrapped in lipstick: most entrepreneurs do not have a content problem. They have an attention allocation problem. They are trying to be visible on Instagram, useful on LinkedIn, witty on X, educational on YouTube, community-driven on Facebook, experimental on TikTok,…

Decoding Your Ideal Audience: A Data-Driven Blueprint to Identify the Exact People Who Will Buy (And Why It Matters More Than Gut Feelings) In a market saturated with fleeting trends, entrepreneurs need a compass that points to durable demand. This section introduces the idea that data—not instinct alone—guides you to the exact people who will buy. Think of it as a blueprint that translates messy…

The new site is up! Thanks for the feedback.

The good part about working in the open (or what we call the Digital way) is that feedback comes early. Early feedback means you only need a weekend to fully reorient yourself. Over the last few weeks, I got the following feedback: My two-site strategy was confusing. The layouts were different, and people weren’t sure if they had to subscribe to both. People liked the screengrab on LinkedIn or…

Hulu (2010)

Hulu以online video的模式，試圖顛覆傳統電視產業。

而在整個平台中，必須能滿足平台上的參與者，包含觀眾以及電視內容業者。