How to convert the visitors into potential app user in 5 easy ways
Are you building your app and deciding the strategies for finding the right way to convert the visitors to potential app users? Well you would have received the good estimations from the marketing companies proposing the X amount of App installations. But have you ever wonder will the installation visitors become the app users? Or How do you retain the users once they install the app? As you would have spent good amount of money to just bring in the visitors to the app and now you won't be looking for them to uninstall the app, instead we would be more focused on converting them to app users and retaining them as they would be the users who would be your potential clients and will bring in the business for you. So without delaying further here are the 5 easy way to convert visitors into potential app users.
1) Use On boarding screens
Many of the apps have started adopting the on boarding screens. They are really useful to make users aware with the important functionalities of the app. For example you might be having the eCommerce app, you should show the add to cart & checkout functionality overviews on the on boarding screens. This will educate the user how to perform important actions inside your app. And it will make things easy for the end users & in turn will help them to use the app more efficiently.
You should take After Pay & Pinterest as an inspirations while designing the app on boarding screens they have smartly used the on-boarding screens. And if you are looking for the professional Brisbane app developers to do the on boarding screens, You can approach PKT Apps which are based on Brisbane who can help you out with the ob-boarding process setup and other app development related services.
2) Do not use login & sign up screen as the first screen unless they are very important from the app business logic
Well this can sound crap for most of the app who uses the Login & Sign up screens after on boarding screens. But lets admit it, as an end user its pain to fill the form for registrations even to have a glimpse of the functionality offered by app. I would recommend against using the sign up & login screen at very beginning of the navigation flow. Doing so can result in high bounce rates which can cost you good amount of money, as you would be paying high amounts to just have the app installation and imagine that user leaving the app & uninstalling the app because of the pain in filling up the form. I would recommend you to allow user to use your apps without filling any details until it is must for them to enter info, For example consider the eCommerce app where in you need the information of users when they want to check out their cart. But restricting them to fill form just to even see the products is probably not good idea.
Even Apple enforces these as developer guidelines not to capture any private information unless & until they are required for business process.
3) Make form filling part as easy & as limited as they can be
Imagine you have been asked by the banks to fill in long 4 pages form, of while taking the loan they will ask you fill up the never ending form, that feeling is exactly where I want to bring in your focus to. Make things easy for your end users. Imagine them as your end customers and you would like to make the process as easy as it can be for your customer so that they can get very comfortable & smooth experience with you. And that applied to the application as well.
We need to make sure that we capture as little information as needed for the business purpose, and make them work as little as they should be, for instance have Login with Facebook & Login with Google Plus in place where in they can simply use their social accounts & you should capture their First Name, Last Name & profile picture from their social media account. They wont have to remember anything about the passwords and you would take the pain away from filling those information.
4) Proper use of Notification for User Retention
One study found that people receive, on average, 63.5 notifications per day. And most of users ignore them and even uninstall the app if the app sends them constant notifications. No one would like to be bombarded with the notifications. So we must use those notification wisely for the users.
I would suggest to make in use of the analysis of the marketing patterns here, For instance People would like to buy things when christmas is near, so you might want to publish the offers and discounts for the products prior to Christmas which will be relevant to users and would drive in good sale rates.
5) Use guided Interactions to drive the user through your business process
Sometimes in the app there would be critical and lengthier process to be performed by the end user. In those scenarios its better to provide them with guided iterations. But the next question would be how to implement them? Well you need to highlight the actions on the screen which you want end user to perform and show them with help of overlay screens and steps. That would help user to follow the steps quickly and more effectively.
If you are still unsure & need guidance, you can take 1 hour of FREE Consultation for leading app development company in Australia, PKT Apps.
