The "Pizzabon" is
a food that I have not quite
wrapped my head around.
seen from Argentina
seen from United States

seen from United States

seen from China
seen from Germany
seen from Germany

seen from United States
seen from Hungary
seen from Belgium
seen from China
seen from Hungary
seen from Malaysia
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seen from Hungary

seen from United States
seen from China

seen from Australia

seen from United States
seen from China
seen from United States
The "Pizzabon" is
a food that I have not quite
wrapped my head around.

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'Pizzabon' tested in Atlanta, get lukewarm reception from foodies
Cinnabon + pizza. Would you try it?
The Pizzabon is the Honey Boo Boo Child of Food
This might seem like a stretch or that Iām making quite a fuss over the āconceptā behind a dumb food stunt, but thatās condescending to the amount of thought, money, and cultural power that goes into fast food. Amidst all of the arguments around Chik-fil-A recently, I heard more than few people argue that it was ājust a chicken sandwich.ā Sure, that sounds nice and simple, but food is an expression of culture, values, history, and class when a celebrity chef or a fast food joint makes it.
Fun fact: Cinnabon wasĀ the first American businessĀ to open in Libya after Muammar Gaddafiās regime was overthrown last year. Theyāre owned byĀ Roark Capital Group, a private equity firm named for the protagonist of Ayn Randās insufferable novelĀ The Fountainhead. So, I donāt think itās a stretch to say these guys are acting as Americaās cultural ambassadors in the rest of world and theyāre sending Honey Boo Boo Child to represent us.
-Wyatt Williams for Atlanta Magazine
Commentary: I ate Cinnabon's Pizzabon so you won't have to
From the post:
Thereās something insidious to me about the self-aware logic that underpins the stunt sandwich: Itās asking the customer to be in on the joke of fast food. The concept is practically yelling, āYou remember how gross and unhealthy and environmentally unsustainable fast food is? Well, this is, like, TWICE as gross as that. Come eat it.ā The Pizzabon asks the consumer to acknowledge the unappetizing absurdity of fast food while participating in it. Itās the same logic that operates in reality television: encouraging us to pity and laugh at people while participating in their glorification. The Pizzabon is the Honey Boo Boo Child of food.
Read Wyatt Williams's blog post
Promo photo courtesy Cinnabon, real photo by author
The Pizzabon belongs in a growing cannon of food items that includes the KFC Double Down and Taco Bellās Taco Loco. What these foods share is not a set of ingredients, but a very specific concept: The food should sound initially offensive but simultaneously appealing to the pleasure centers that fast food has been scientifically engineered to massage. These are food items meant to be talked about as much as eaten. Iād say that thereās enough of this happening to call it new tradition in American corporate food: the stunt sandwich.
Commentary: I ate Cinnabon's Pizzabon so you won't have to - Dining News - Covered Dish - Blogs - Atlanta Magazine

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Five important questions about Cinnabon's new Pizzabon
1. Is there cheese on the inside, or is it just a doughy mound of dough made mostly of dough but with a bit of stuff on top?
2. Could one request a Cinnabon-Pizzabon hybrid? A Cinzabon?
3. Will there be pizza-sized Pizzabons, and could this open the door to pizza-sized Cinnabons?
4. Does Cinnabon plan to expand the ābonā-brand to any other common fast food items? Bagelbons, for instance? Burgerbons? Burritobons?
5. Will Cinnabon franchises be extending their hours to, say, 3 a.m. to serve the Pizzabon? Because really, Cinnabon, this thing is gonna look like the Holy Grail at 3 a.m. to a lot of people.
PIZZABONĀ
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