#physicalstores

Purchasing genuine products is critical for both customers and businesses. Genuine products guarantee safety, quality, and warranty, ensuring customer satisfaction and trust. However, many customers need help distinguishing between authorized dealers and unauthorized sellers, especially in physical stores. Businesses, too, struggle to track the true source of sales, unsure of which marketing efforts are driving customer purchases. This lack of attribution can lead to inefficiencies, wasted resources, and missed opportunities. Attribution is the process of tracking which marketing efforts lead to actual purchases, and it’s especially difficult when customers discover products online but purchase them offline.

In this article, we explore how technology-driven solutions like Sekel Tech can bridge this gap, connecting customers with authorized dealers and providing businesses with clear, actionable insights. By leveraging hyperlocal discovery, first-party data, and advanced attribution models, Sekel Tech ensures that every customer visit — whether online or offline — becomes part of a seamless commerce journey. With direct visibility into where customers come from and how they make purchasing decisions, businesses can optimize their marketing spend and focus on what truly works.

Connecting customers with authorized dealers has never been easier, thanks to platforms like Sekel Tech. By leveraging hyperlocal discovery and omni commerce platforms with advanced attribution models, businesses can ensure that every customer connects with verified dealers and receives genuine products.

In today’s competitive marketplace, businesses need to be able to track their marketing spend and connect with customers effectively. Sekel Tech offers a seamless solution to this challenge, ensuring transparency, authenticity, and measurable ROI. By bridging the gap between online discovery and offline purchases, Sekel is redefining how businesses connect with their target audiences.