#personalization engine tool

When you are trying to design an e-commerce site, it’s vital to make sure that you are standing out from the competition. This means designing a site that will provide a unique experience. There are two excellent ways that you can do this. These are personalization and customization. Let’s take a closer look at these concepts and how you will be able to incorporate them into your website.

What Are Personalization and Customization?

Let’s start by discussing what personalization and customization in e-commerce mean and why these concepts are so important.  

Customization is the ability for the client to change the product to better suit them. For example, you can let clients choose what type of designs they want to put on the back of their shirts. Alternatively, they might want to change the size of an item.

Personalization is how you change the experience of using the website to suit the customer. For example, imagine that you are running a news website. You can find out the geographical data of where a customer lives. Then, you can show the events that are happening in their local area at the top of the page. In the e-commerce space, you can base the items you are recommending on what the customer has searched for. This will ensure they are seeing things that they have expressed an interest in purchasing.

The biggest difference is who is in control of the process. Customization is driven by the customer. They will be actively making the changes. Personalization is trickier. It will need to be driven by your website, changing the environment to better suit the user.

The Importance of Personalization

Now that we know what it is, we can talk about some of the benefits that personalization e-commerce can offer. First, it will allow you to learn what your customers like. Picking the right time to offer a special offer or product to promote will allow you to improve the efficiency of your marketing materials. This will let you improve the number of leads you are generating and boost sales.

Another huge benefit is the ability to get to know your customers better. You can learn more about the type of products people are looking for. This data can make it easier to stay up to date with the latest trends.

Plus, you will be able to improve the experience of using your website.  There are hundreds of other e-commerce sites that customers can use. Because of this, you need to find a way of building brand loyalty.

Incorporating Personalization

To create a personalized experience for customers you will need to use a personalization engine tool. This is something that will track the behavior of users on your site. They will often incorporate machine learning and data analytics to sort through a lot of customer information. They will then be able to build a profile for the customer. As a result, the tool can decide on the content to show and the type of special offers to present.

Conclusion

A person’s experience with a service is undoubtedly a very important factor in how inviting and successful it has the potential to be. As such, it is perhaps not so surprising that user experience is given a lot of weight by most businesses, if not all. Those who have something to sell will naturally want to offer a user experience that encourages customers to not only return after completing a transaction themselves, but also to recommend the business in question to others. In other words, to optimize user experience could be a very favorable investment.

Both a business and a consumer’s experience on either side of a deal can be made easier and more effective if a business decides to optimize journey of a customer online, from the way they first hear about a business and leading all the way up to making a purchase. The process is monitored and analyzed in order to better understand and improve a consumer’s user experience. The aim is to have a customer be happy with their experience on a website, and qualities such as having a maneuverable platform and being easy to understand and reach are things that will contribute to that customer satisfaction.

As part of optimizing a customer’s journey – and thereby also the user experience – a business could make use of a personalization engine tool. A tool like this can offer a wide range of useful techniques to attract consumers in beneficial ways; it will offer the possibility for an online platform to tailor its content towards each individual who visits and/or subscribes to it through collecting a variety of relevant data. Based on its assessments it gets to know the customer and their preferences, and can then recommend or promote products or services it understands or predicts that the visitor will most likely find of interest. Tailored emails, advertisements and that sort of thing can also be employed to keep previous or potential customers updated on related content to that which they have already shown interest in.

As a result of relevant and effective personalization, it is reasonable to expect that a customer will consider their user experience to have been a satisfactory one. Managing to make a consumer’s experience more detailed and accurate, which in turn can make it easier and potentially also faster, might encourage customers to recommend the business in question to other people, either by leaving reviews or spreading the word themselves.