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Since the outbreak of the global pandemic COVID-19, many businesses are on a huge loss, but digital marketing agencies might, in fact, leap forward due to the novel Coronavirus. However, to leap forward, agencies need to concentrate on new planning, customer needs, and communication strategies. But, before that, if you own an agency, then you first need to know what impact will COVID-19 have and how things will change.

What Changes Will It Cause on Marketing Strategies

Due to the effect of COVID-19, at some level, the product market has also been altered for nearly every category and there have been clear changes in online demand and supply. As a consequence, digital marketing agencies should focus on their own product-market fit and also of their customers. This will be the most crucial exercise for the rest of 2020.

How Can You Win?

You need to concentrate on your customer and improve your strategies around their new challenges. For instance, there has been a drastic decrease in the searches "near me" terms while a surge in terms like "delivery". There has been a 15% increase in the traffic of YouTube whereas at the same time the advertising revenue has fallen down. Digital marketing agencies need to change their pricing, their services, and the way they take clients to the market.

What Changes Will It Cause in Organizations

Without any doubt, due to this pandemic, the way all the organization's functions will definitely change for a short period of time. Working remotely, the employees and the employers will get used to the current habit. In most cases, rent is not cheap and as a general rule, the profitability in the agency is low. Typically, agencies have between 5% to 30% of net profit and among that cost, rent plays a big part as the agencies usually love to have a good office which helps them to attract staff and surprise the customers. But, if the staff wants to work from home and the customers don't want to meet in the office, then it's a big advantage for the company. The best thing is that these savings or money can be invested more in employee success and client success.

But not having an office can lead to bigger problems such as the absence of team or company culture, lack of collaboration, community, and much more. It always feels good to work in an office together with your teammates. Without an office, the agency owners may face challenges related to management and will need to focus on accountability, and operations like:

● Regular show-up with team

● Per week responsibilities

● Time management with clients

How Can You Win?

This is the duty of every agency owner to decide, but, for the moment a few key things that might help an agency to function properly including video calls are;

● Non-work-related things or chatting with team members

● weekly multiple department check-ins.

What Changes Will It Cause in Communication?

Usually, clients love to interact with you or have an in-person meeting at their organization or at your organization. They love to enjoy a cup of hot coffee or have a quick snack break. But now, everything has completely disappeared. This puts up a necessity to everyone who attends those meetings just the same way they would do in person, but through a video call.

How Do You Need to Show Up for A Video Call?

Dress up nicely as you dress up regularly for your office, comb your hair properly, and make sure you are sitting in a bright and tidy room with a decent background that is presentable. Also, a nice set-up can definitely impress your clients.

Now imagine a scenario, where you are having a video call with one of your staff members who are in a sweatshirt, messed up hair, sitting in a dark room with their laundry falling apart on the floors. Now imagine a second scenario, where a second staff member is all dressed up nicely, with nicely combed hair, and has clear lighting on their face along with a whiteboard in the background with the company which can be used to note down the essential things. In the course of the meeting, you watch your digital marketing strategies are being mentioned and the same has been delivered to you. It is a completely new experience- the one that you've grown to believe in a professional environment.

More and more businesses are going digital and so will the marketing. It is important for marketers to think about the buyer persona and updated strategies. Digital marketing services need to respond effectively to employee needs, new customer strategies, and communication strategies, in order to thrive during this pandemic that has impacted everyone around the world.

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Digital Marketing- The newest trend in the job market.

In these competitive times in the job market, digital marketing seems to be a glorious option for career enhancement for many, especially for the students. Digital marketing has recently been in a lot of discussions worldwide. It is considered to be the new pathway for business organizations that will blossom your business comprehensively.

In recent times everything we can think of is online. So taking business and marketing to the web is the most tactical way which can be proved to be profitable in many ways. The major key to digital marketing is social media marketing. You can target your desired clients by advertising your brand through social media platforms. It's a huge evolution of marketing strategies. And over the years it has been proved to be beneficiary for a number of businesses. The most important benefit of it is that even you are new to the business industry you can pull through a lot of strings for your brand by advertising it online

The scope of digital marketing for career opportunities:

Now here the question may arise what really is the future of digital marketing? Are we at a saturation point? The answer to this is pretty simple how we can beat a saturation point when we all know that our time to raise is heavily invested in digital. We consume more on digital than in the real world. In India, there are about 500 million internet users. Similarly, in any other country, there is an increase in usage of the internet and this is growing with a very rapid speed. But campaigns like Digital India and Jio internet services, digital has reached out to the rural and urban areas at a faster pace in the last two years. All together its 22 percent growth in usage of internet in rural India and about 7 percent in urban. Remember 55 percent of Indians haven't used the internet yet. As they start adapting to the internet the processes will become more digital and there would be increasing demand for digital marketer.

Job Openings in Digital Marketing filed:

There have been thousands for job openings in digital marketing and this is with respect to the keyword digital marketing itself. If you look at SEO, SEM there is a lot of potential job openings up there on these platforms. If you search for social media or SEO you can find a lot more openings up there. Let's take two references:

Naukri.com has about 13,000 job openings in the digital marketing domain.

LinkedIn has close to about 5,000 job openings in digital marketing.

Read more: 9 Highest Paid Digital Marketing Skills in Demand [You Can't-Miss it]

Landing your first digital marketing job

Knowing what aspect of digital marketing you need to learn and evaluate your skills accordingly.

Look for potential job fields, which includes SEO, SEM. These fields have a lot of potential job openings.

Look for the potential platforms that are offering a huge amount of openings. For instance, naukri.com, LinkedIn, etc.

Now before starting with your job you first need to evaluate which field of digital marketing you are most suited, then go for that field. The specific fields are mentioned below int consecutive points.

Process Oriented: If you think you are not a creative person and not creative genie, the industry still demands people who can drive great leads advertisements. You can definitely opt for a process-oriented digital field. This is the field where you need to do SEO, SEM, Google Analytics, Automation, Digital advertising and tasks that don't require great content synergy.

Creative Content Oriented: If you are a creative person or you love to visualize, then this role suits you the best. Your role demands you to come up with content strategy, campaign ideas, unique Hashtag proposition, creative for digital advertisements, etc.

Management Oriented: People who have been in the marketing industry for years and want to make a career shift in digital and would like to get into a mid-manager role or managerial role in the domain of digital like client service head, account manager, etc. can opt for this field. Even this field can be taken up by students if they are interested in marketing fields.

Technology Oriented: These are those silent guys in the digital domain who are responsible for doing some APIs and so some tech-based marketing innovations. They are coders, API developers, etc. so if you are into coding and developing this field is your option to go with.

Figure out which field of digital marketing is most suited for you and choose accordingly before looking for a job.

Certification in digital marketing is that the most trending buzz happening within the market. Employers of high international companies are searching for certified professionals and they say- certification is that the key to getting employed. the number says 90th of hiring managers consider certification as prime hiring criteria.

To get skilled in an advanced digital marketing course, So many institutes offer inclusive Digital Marketing Course in Jaipur for graduates, business owners, and etc., over theory, it's offering practical session and tools training by industry specialists. At the side of internet marketing training, the institute helps its students to get placed in top MNCs by giving 100% job placement assistance, training material, and digital marketing certification.

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The rapid growth of digital marketing is creating multiple career opportunities for students, job seekers and professionals. After a long research & on our reader's request we have taken few major points to draft this article on "what is Digital Marketing course &lts various modules included in it?

"In simple words digital marketing is technique to promote business by using various channels like internet, digital devices such mobiles, tablets, desktops, radios TVs etc."

In other words, it helps to reach the end users, to maintain relations with customers of the market and even to make them prospects for business. There is a huge scope to make your services viral by making use internet in cost efficient way. Right from small to large brands every company is making use of this digital marketing. Here you will learn what are the modules present and how to make use of them reach the right audience and how to engage them for call to action.

Reasons for Going Online:

In these days people generally go online to find out information about the service of the company or a new product. To find out the expert's advice for the doubts or the questions which they have. And even to gather the resources for their project and job haunts, for fun to relax and the list continues so long as we are addicted to internet these days.

Benefits of Digital Marketing:

Best way of marketing in less time which can help to reach global audience and long term existence.

The internet marketing helps businesses to get connected with the customers.

It is with fewer budgets there is a huge scope to make more sales and even for high conversion rates.

There are many businesses which are providing customer support in the best way all round the clock.

One can make use of creative campaigns where we can make service or products viral.

To know the competition of the market and even to know the strategies which they are using to succeed.

Digital Marketing Modules:

1. SEO: It stands for Search Engine Optimization. An SEO is the most interesting and challenging process to drive traffic from all search engines by getting top rankings. In SEO we optimize website with proper content, titles and keywords with the help of search engines guide lines.

2. SMO (Social Media optimization) -It is the best platform to build brand for business, one can address all the vital issues of customer interaction and as well the online presence. This is the perfect channel to expand business brand awareness and to gain more customers, visitors and thereby sales.

3. SEM: The search engine marketing is useful to get reputation for your business with increase in activity that promotes your website. With the perfect measures the website can be having top page ranks which results in high SERPS. There are even various popular tools like Google AdWords and PPC which are used to get more online presence for a business.

4. SMM: Social media is the present trend of communication and even to gain knowledge and awareness. When we are able to do social media marketing properly, then the avalanche of aspects which comes to every business are high ROI, more online presence with traffic from target customers. One can make use of the campaigns to get viral and even to promote content in the cost efficient manner.

5. Affiliate marketing: This marketing helps you to earn besides promoting other products. This is the cost effective way to make more sales and even to get better page ranks.

6. Content marketing: A strategic way of using the content to attract and engage the new as well existing customers. Call to action from the customers can be achieved when there is a scope for valuable and as well engaging content with attractive images and fonts.

7. Email Marketing: Marketing by sending the proper information in the formof mail to new customers and even to the existing customers. With this, one can make more sales and as well persuade the existing ones to buy again and to make more business.

8. Online Reputation Management: Let people know the positive and the success of your efforts. This can be done easily when you know what to include and how to let the google or other search engines show your business or brand as the most potential one.

9. Display Advertising: There are many people who are making use of the display advertising which is included in the websites for the visitors. In this advertising, one can use video, images, flash audio and many more for the site visitors to spread the new product, or the message of the brands.

Vital Objectives of Digital marketing:

The following are the most important objective:

To reach the end users and engage with proper strategy.

Increase ROI by including appropriate call to action.

Implementing strategies for assured results in cost effective manner.

Evolution of Digital marketing:

This journey actually started with SEO where we have to make use of the appropriate keywords, building links, backlinks and even Meta tags. Here there is no point of assurance and people used to wait a long time for success.

Advantages of SEO:

Get free and targeted traffic which helps for increase in ROI with less cost. The customer base increases and the online presences assured in no time. Get more information on below.

The following are the types of SEO:

On page Optimization: Help your website to win the grace of the search engine with the help of the on page optimization. Here you seek the help of the Meta tags, images, site maps, title, headers and many more.

Off page Optimization: Back linking and making use of strategies to optimize content, social media accounts of business or website with the help of videos, book marking and blogs are done here.

There are lot of brands and as well all the B2B and the B2C companies which are making changes to their SEO implementation to get assured results and even to win the competition of the market. The limits and the techniques of SEO are going on changing with the updates of search engine algorithms. So one must make use of the trendy tricks to get more traffic and even for better online presence.

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By now, we all know that developing a website in not that difficult but driving traffic on the right track is quite tough. For this, one must hire professional web developers or designers. It is obvious that a website must look good and rich in content as well to draw a good number of visitors. If a website has enough attraction, the visitors are sure to spend more time and would like to re-visit more. As a result, this makes us understand that how an appearance of a website matter to attract the visitors. If you want to perform this entire process on your own then you must set off with the web designing course today.

When you are deciding on undergoing trainings at web design institutes, you might be wondering that whether you should do the distance learning course or attend a school physically. You can choose from any of these options that suit you best. Every option has its advantages and disadvantages. It is entirely your decision to choose the right track. Distance learning courses are taken on the internet or using other different types of technologies. Some of these courses have one-on-one instructors like online web design institutes and organizations. For this, one needs to log in to a reliable online learning centre either to download a software program and e-book or complete the lessons. You will find there are few websites that offer streaming video and audio learning resources. There are even websites that gives free online lessons. Depending on the learning contents and methods, costs of the web designing course varies from one another.

Online web designing training has certainly advantageous for students, especially for the older ones. Say for example, a parent wanting to study on web designing and developments. In spite of the busy schedule when a person is ready to learn something effective and new, he/she must always be encouraged. However, this kind of students prefers flexible hours and look for options to be trained from home. Taking courses online and other means from home are usually cost-effective and offer flexibility than attending a local college or school.

Do you want to try out your hands in web designing? Then start off your journey today. Say for example you are planning to design a website and you are not aware of the fact to make your website search engine and user friendly. For this you need to train yourself by following the lessons taken in web page design training institute. There are several web design institutions available over the net, but you need to decide on the ideal one to undertake the course. These institutes will analyze your availability and ability and help your to select the right course that would your abilities the best. As soon as you are done with making all the important decisions, you can ultimately look for admission to the institution of your choice. It is completely up to you decide, whether you would pursue the web designing course from a web design company or a university itself.

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The importance of SEO courses as we know SEO is the base for Lead generation and ranking of a website. A good SEO course from a reputed Institute will help you to increase your SEO skills which will help you to achieve great success in your business. With the help of proper SEO training, you will be able to get on the first page of the search engine and will be able to generate more leads for your website.

What is Search Engine optimization (SEO) ?

Search Engine Optimization is a process of increasing the quality of website traffic by increasing visibility and ranking of a website or a webpage to the user of a search engine.

Search Engine Optimization process runs on a key aspect which is known as Keywords. Let's talk about key words. So basically Keywords refers to those words in your article content that make it possible for the users to find your website on any search engine.

Types of Keywords are as follows:

Primary keyword (Main Keyword).

Secondary Keyword.

Territory Keyword.

Types of Search Engine Optimization are as follows:

On page Search Engine Optimization (SEO).

Off page Search Engine Optimization (SEO).

1. On page:

On page SEO refers to all the activities performed within the websites to get higher ranking and more relevant traffic from the search engines. On page SEO is related to the optimization of the content as well as the HTML source code of any web page. Some of its aspects are as follows:

Meta Tag

Title Tag

Meta Description

Headings

Layouts

Domain Optimization

Image optimization

Content optimization

Robot. TXT

Sitemap.XML

Off page

Off page SEO refers to all the activites that is performed on websites of other authors.

Some of these activities are as follows:

Directory submission

Blog commenting

Social bookmarking

Forum submission

Guest posting

Article submission

What is the Importance of Search Engine Optimization (SEO) ?

Most of the businesses are engaged in lead generation through advertisements and by running campaigns but what if a business is not able to spend on Advertisements and marketing of their websites then they can simply spend more and more time on SEO. SEO is a very effective tool for lead generation. The more efforts are spend on SEO will give out better results. SEO results become strong over time. SEO results show 75% more organic traffic as compared to online marketing and advertisements. But if the website is not gaining any traffic even after spending efforts on SEO then it means the business is on a critical stage and there are 90% chances of a business shutdown.

Why SEO is one of the toughest aspects of Digital Marketing?

SEO is one of the toughest aspects of digital marketing because SEO is a time-consuming process. SEO is not a game of a few hours, it requires time and efforts. It requires time and efforts while working but it gives a great output which remains for a long period of time. The SEO results are not as quick as compared to marketing and advertisements. But SEO results are permanent. If is able to gain higher results in a short period of time from SEO then he/she must be engaged in some bad and unethical activities of SEO which lead to hazardous results like google will penalize the website if it will detect any unethical activity. In this developing age, Google is updating their software every day to prevent the search engine from these kinds of unethical activities. Moreover, Google detects the services and keywords they offer and prevent them before they come on top.

Importance of Search Engine Optimization courses

CONCLUSION

No doubt Search Engine Optimization is a key factor for lead generation and website ranking. But Search Engine Optimization requires time and efforts. But the one who has learned all the techniques of Search Engine Optimization from a reputed institute will be able to achieve top ranking in search engine and will be able to generate more lead for his/her business. There is a lot of importance of SEO courses if the person will complete the course from a reputed institute rather than completing the course from a fraud institute. Moreover Search Engine Optimization also helps in Website development and website desgining.

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Online marketing is advertising and promoting a business through the use of digital media. This includes the Internet, mobile phones, and interactive social media channels. Digital advertising is a diverse and growing field. While more consumers obtain access to the internet and various digital media, digital marketing course services in Delhi provide essential knowledge to the audience.

 Things You Should Know About Digital Marketing & Available Courses

Internet space is packed with data and contents that are the focus on customer-oriented marketing. Creating contents and sharing is now possible easily due to the digital boom. This content marketing is important for readers to know about many things and so the jobs for content creators are growing. The digital world or digital marketing has today become a business that is highly profitable for the entrepreneurs.

The positive side can be seen of the Internet marketing in the way it is put to use and before doing nearly anything, maximize your potential. You need to breathe through digital channels, get online and consider the subsequent, to get attention.

Arming yourself with the right knowledge and skills is the first step to being proficient in digital marketing. Of course, this is not to say that going to school is in order to of doing this. A lot of promoting professionals owe their success to a simple interest for studying and learning. Do not forget that when it comes to the digital world, the internet is your friend.

Almost everything you need to start out your digital marketing journey is now available on the net. Bear in mind though that digital marketing has a plethora of different aspects, ranging from the standard to the very advanced. Using an advanced digital marketing course in Delhi enables you to learn these aspects gradually.

A good digital marketing course should provide an overview of the location of online marketing within the broader marketing blend and should give an essential on consumer behaviours, current and future trends and online communities such as Twitter and Facebook. On the web, networking has reached a point where it can affect public policy and gives major corporates a reason to be concerned about the impact of person journalism.

Final Words

A digital marketing course will not normally provide the tools to develop websites or write code for online use; these are highly specialized skills which are best left to those who are willing to dedicate significant time for you to learn in detail. What the course should provide, however, is an understanding of what people are looking for online, how to structure information for an online audience and what factors might be killing readers.

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