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At Perch Interactive, Manhattan Story Crawlers were exposed to the incredible new ways creatives are trying to develop the future of retail.
Read about it on our blog and take a look through our favorite pictures from Day 2 of FoST 2014!
Anya is live and ready to show you everything. Watch her strip, dance, and perform exclusive shows just for you. Interact in real-time and make your fantasies come true.
Free to watch • No registration required • HD streaming
Perch Interactive's display featuring Baggu’s leather bags: three bags are displayed on a projected wood surface, each with its own individual spot light casting a soft glow around it. As a customer picks up a bag, a collection of potential contents such as sunglasses, keys and lipstick appear on the table exactly where the bag was sitting. At this point, the customer may touch one of three buttons labeled “Photos”, “Story” and “Details” to learn more about the product at hand.
FAR Digest #1
RETAIL | The Gift Of Perch Perch Interactive, interactive display technology company that will "change the way you shop for shoes", according to Mashable, is offering free gift tables to a select New York stores for the holiday season. More on Perch Interactive...
eCOMMERCE | Farfetch Celebrates Christmas With Designer Augmented Reality Wrapping Paper Online marketplace Farfetch is launching augmented reality gift wrap for the holiday season using image recognition technology from Aurasma. Based on exclusive illustrations from four emerging creatives, the wrapping paper can be scanned using the Aurasma app on smartphone or tablet devices to reveal behind-the-scenes videos of the respective design process. More on Fashion and Mash...
JEWELRY | Swarovski Boosts eCommerce Via Augmented Reality Instagram Contest. Using the augmented reality technology of the Multiface(t)s mobile app, users can virtually try on pieces of jewelry and then upload the images to Instagram using the hashtag #swarovskistyle. Prizes include a Swarovski watch or bangle. More on Luxury Daily...
BEAUTY | Meet Your Augmented Reality Nail Bar Blippar App lets you try out new nail colors on your phone and purchase them directly from the shop window. More on Digital Style Digest...
LET'S TALK B2B
Tonight's Future of Fashion event is centered around startups in the B2B (business to business) space. It's a wise move to launch a business-centric plan these days––not only is the startup market saturated in B2C (business to commerce), it's smart business to spend man hours and funds building partnerships with major brands, in lieu of building a fan base from scratch.
Here's a sneak peek of the companies presenting at tonight's third installment in the ongoing series...
Join FDD and Projective Space as we host the third installment of our Future of Fashion Series. This month's theme we'll focus on startups offering services in the B2B space: Companies Perch, D'Marie, Handshake and Clothes Horse, will present THIS Tuesday, October 16th. Afterwards join all participants for a networking cocktail hour. For more details and ticket information visit: projectivefashion.eventbrite.com
See you there!
Anya is live and ready to show you everything. Watch her strip, dance, and perform exclusive shows just for you. Interact in real-time and make your fantasies come true.
Free to watch • No registration required • HD streaming
