Many people don’t know what an image consultant’s profession is, and in some cases, there are some misunderstandings, because of them people relate us with stylists or fashion consultants.
Image consultancy is the study of perception. In other words, it is the study that analyses the opinion that people have of a particular product, person or institution.
For an opinion to be created we depend on the information that we gather from our senses. Meaning, from what we see, hear, taste, smell and touch. Then our brain quickly analyses all this information, generates an opinion and a reaction. The reaction is the most important for us because this is what we are trying to influence.
To monitor the response of an audience, an image consultant has to follow a methodology. There may be some variations of this method depending on what the client’s objectives.
As an Image Consultant what areas of expertise do we have?
Hair, Clothes and Beauty.
Verbal and Non-Verbal Communication.
Product Marketing Consultant.
Social Media and Web Consultant.
Institutional Image.
Social and Business Protocol.
Interior Design Consultant.
We work with the previous areas from a “perception analysis” point of view.
Personally, I have a particular interest in areas that require a visual analysis such as hair, clothes and beauty, verbal and non-verbal communication, product marketing and graphic design.
How to know if you need an image consultant advise? It depends on your situation. I’ll mention some examples.
If you feel that you spend a lot of money on clothes but never have something to wear. Or you feel that your style doesn’t represent your personality anymore. If had a job promotion, or maybe you just want to know how to dress better and flatter your body. You can contact an image consultant that’s an expert in body and face proportions, like me.
If you have a business and would like to have a good visual impact on your audience, you would need an image consultant that´s an expert in graphic design analysis and interior design perception, like me also. Well, what can I say, I can only give examples of what I know.
You will need to contact a social and business protocol consultant if you require reinforcing table manners and etiquette. Verbal and non-verbal communication is mostly for the ones who constantly have to speak in front of people.
In general terms, the sky is the limit. We all have an opinion about everything, which means that all things are perceived. So everything can be studied from the “Image” point of view. Just remember that an Image Consultant and a Fashion Stylist use clothes with different purposes. The first to communicate and flatter your body, the second to look trendy.
Makeup analysis with Eve Mg
Kurt Benze Verbal Analysis
Photoshoot with Narno Casasus
Do you need an image consultant? Check this post to know what an image consultant does and if you need one. If you have any doubts let me know. Many people don't know what an image consultant's profession is, and in some cases, there are some misunderstandings, because of them…













