The Pepsi Taste Challenge has arrived in Cebu

Pepsi Philippines’ #SundinAngPuso campaign aims to empower today’s Filipino youth to be unafraid to follow their heart in doing the things they love. With this in mind, the brand staged a Pepsi Taste Challenge, one of its most popular global campaigns previously held in different countries around the world. The Pepsi Taste Challenge celebrates Filipinos’ love for cola and dares them to challenge their preconceptions through a taste test in different cities around the country to find out whether people prefer the refreshing bold taste of Pepsi vs another cola brand.

“Filipinos have enjoyed Pepsi cola for years now, and the global success that we’ve had in various countries, as well as the overwhelming success we’ve had in Manila, makes us confident that Pepsi will be the choice of majority of the participants of the Pepsi Taste Challenge,” said Gutzee Segura, Marketing Manager of Pepsi Philippines. 

The Pepsi Taste Challenge was launched in Manila earlier this month and has been recently rolled out in Cebu, with Davao as the next destination city. At the Cebu event, influencers such as Pamela Swing and Ricci Rivero participated in various fun and interactive activities such as Pepsi-oke where participants have to pick and perform a random song number, a live vlogging challenge, and an exciting game of Wheel of Passions where they spin a digital roulette that corresponds to one’s chosen passion point whether it’s singing, dancing, styling, or acting. Extraordinary performances from inspiring local artists including Karencitta, Mandaue Nights, and SB19 entertained the audience.

#SundinAngPuso and put your cola taste to the test with live performances from local artists at the upcoming Pepsi Taste Test Challenge in SM Lanang Premiere Davao on March 7, 2020. For more details, visit https://www.facebook.com/PepsiPhilippines/ and follow @PepsiPhilippines on Instagram.

FOR SB19'S Alab's Performance