Mar 19, 2016
¡Me faltan horas para seguir! Por eso esta vuelta a clases elegà mi notebook 2en1 Pavilion X360 #ReinventaSinLimites #Pavilionx360 #HP #HPChile
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¡Me faltan horas para seguir! Por eso esta vuelta a clases elegà mi notebook 2en1 Pavilion X360 #ReinventaSinLimites #Pavilionx360 #HP #HPChile
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HP Leverages Vine Content for TV
On Monday, Hewlett-Packard unveiled a new 30-second TV spot for its Pavilion x360 notebook, made entirely out of Vine videos. Each video was created by a Vine user with a large following on the platform, and shows them using the notebook in highly creative circumstances.
WHY THIS MATTERS: By leveraging the power of influencers, HP won exposure of its product to each of their individual audiences, and proved its authenticity by giving them creative freedom to use the notebook for their own uses and with their own voices. It also cut production cycles and costs by outsourcing the content creation to these Vine users, and demonstrated their own embodiment of the campaign ideals to #BendtheRules.